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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
November 21, 2021
Marketing
The Powerful Potential Behind Facebook Ads
Facebook still reaches almost three billion people. See what its ad platform does well, where budgets get wasted, and how to build a campaign that pays.
November 8, 2021
Marketing
Soft Skills: Success is More than What you Know
Communication, judgement and adaptability decide careers as much as technical skill does. See the soft skills that matter most, and how to build them.
October 12, 2021
Marketing
Your Guide to Choosing the Best Domain Name for Your Business
A domain name has to be memorable, brandable and easy to say out loud. See the rules worth following, the extensions to weigh up, and the traps to skip.
September 28, 2021
SEO
How to Avoid SEO Damage During Website Redesign
A redesign can wipe out years of rankings. See the URL, content and redirect steps that protect your organic traffic before, during and after launch.
September 13, 2021
Marketing
The Power Of Visuals As A Content Marketing Tool
Images and video carry meaning faster than copy. See where visuals lift comprehension and sharing, and how to produce them without a studio budget.
August 29, 2021
Marketing
Instagram Reach At All Time Low: Is The Social Media Giant Past Its Prime?
Organic reach keeps falling while ad costs rise. See what is driving the decline, whether Instagram still earns effort, and how to adapt your posting.
August 22, 2021
Web Design & Development
Google Adwords Vs. Google Adsense: What Are The Differences And Commonalities?
One spends money to get traffic, the other earns money from it. Compare Google Ads and AdSense, and see which one fits what you are trying to achieve.
August 12, 2021
Social media
Why Are Micro-Influencers So Effective?
Smaller audiences often mean higher trust and cheaper collaboration. See where micro-influencers outperform big names, and how to pick the right ones.
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