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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 2, 2022
SEO
Basic SEO Checklist: Easy Guide to Search Engine Optimisation
A beginner's SEO checklist in plain English: what to check, in what order, and how to know each item is done. Work through it on your own site today.
July 27, 2022
SEO
The Ultimate Onsite SEO Checklist: An Easy On-Page Guide
Work through every on-page element in order: titles, headings, content, images, links and schema. An onsite SEO checklist you can run on any page.
July 20, 2022
SEO
How to Develop an Effective Content Strategy
Start with the audience and the business goal, not the calendar. See how to build a content strategy that survives a busy quarter and still delivers.
July 15, 2022
Marketing
How to Use Data Effectively for Audience Segmentation
Which data actually separates one audience from another, how to build segments you can act on, and how to avoid slicing your list into useless pieces.
July 4, 2022
Social media
Setting and Achieving Meaningful Social Media Marketing Goals
Followers are not a goal. See how to set social media objectives tied to revenue, how to measure them, and which vanity metrics to stop reporting on.
June 29, 2022
SEO
How to Create Engaging SEO Content
Optimised and unreadable is a wasted page. See how to plan, structure and edit SEO content so it ranks and still holds a reader to the last line.
June 13, 2022
SEO
Data Ethics and Privacy in Digital Marketing: A Help Guide
Just because you can collect it does not mean you should. See how to handle customer data ethically, stay compliant, and keep the trust you have earned.
June 6, 2022
SEO
What is First-Party Data, and How do You Use it? A Guide
First-party data is the customer information you own outright. See how to collect it lawfully, where it improves targeting, and how to keep it clean.
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