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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
June 3, 2022
Marketing
Social Media Marketing Dos & Don’ts: What You Must Know
What to post, what to ignore and what quietly damages a brand. The social media dos and don'ts worth handing to whoever runs your accounts. A quick guide.
May 30, 2022
Marketing
How to Optimise and Measure User Experience: Easy Methods
UX improvements need evidence. See the metrics worth tracking, the tests that reveal friction, and how to prioritise fixes by likely commercial impact.
May 26, 2022
Marketing
Google Search Quality Guidelines Update: What it Means for SEO
What changed in Google's quality rater guidelines, how raters judge expertise and page purpose, and which of your pages that puts under the microscope.
May 17, 2022
Marketing
Organic vs Paid Search in 2022: Pros & Cons
Organic search compounds, paid search delivers now. Compare cost, speed, longevity and control, then split your budget between the two more sensibly.
May 12, 2022
Marketing
The Evolution of Web Cookies - The Future of Third-Party Cookies
How cookies became the backbone of tracking, why third-party cookies fell out of favour, and what replaces them for measurement and for targeting.
April 7, 2022
Marketing
The Beginner’s Guide to Google Analytics 4
Set up GA4, understand events and key events, then find the four reports you will actually use. A plain-language starting point for first-time users.
March 20, 2022
SEO
The SEO Content Checklist You Didn’t Know You Needed
Run every draft through this before it publishes: intent, structure, internal links, metadata, images and schema. A checklist writers can use unaided.
March 15, 2022
SEO
The 3 Most Common SEO Mistakes Content Writers Make (And How to Avoid Them)
The three SEO mistakes we see most often in written content, why each one costs rankings, and the simple habits that stop writers repeating them.
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