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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 24, 2022
SEO
Beyond the Content: The Ultimate Keyword Research Checklist
A keyword research checklist that goes past volume: intent, SERP features, difficulty, cannibalisation, and mapping every term to the right page. Use it.
February 8, 2022
SEO
SEO Basics: The Fundamentals of Effective Site Optimisation
A beginner-friendly walk through the SEO basics: how search engines work, what to optimise on a page, and the order to tackle it in. No jargon required.
February 6, 2022
Marketing
Understanding Your Target Market: Define, Find & Reach Your Primary Audience
A practical way to define your target market, find where they spend their time and reach them with messaging that lands. Includes questions to start with.
December 26, 2021
SEO
Consistency & Endurance: How to Ensure your SEO Strategy Stands the Test of Time
SEO rewards endurance over bursts of effort. See how to build a strategy you can sustain for years, and which habits protect rankings through updates.
December 20, 2021
Marketing
Privacy in The New Era of Digital Marketing: How to Stay Secure
Consent rules, tracking limits and data handling have all tightened. See what marketers must do now to stay compliant and keep customer trust intact.
December 17, 2021
Marketing
Stay Trending: How to Optimise Your UX Design
UX conventions move fast. See which trends are worth adopting, which are noise, and how to test design changes without disrupting your conversions.
December 14, 2021
Marketing
Make a Statement: How to Build to the Visual Components of Your Brand Identity
Logo, colour, type, imagery and layout all carry meaning. See how to build a visual identity that holds together across every channel you appear on.
December 13, 2021
Marketing
Everything You Need to Know About Algorithms as a Digital Marketer
Search, social and ad platforms all rank content by algorithm. See what they reward, what they ignore, and how to plan campaigns that work with them.
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