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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
June 6, 2022
SEO
What is First-Party Data, and How do You Use it? A Guide
First-party data is the customer information you own outright. See how to collect it lawfully, where it improves targeting, and how to keep it clean.
June 3, 2022
Marketing
Social Media Marketing Dos & Don’ts: What You Must Know
What to post, what to ignore and what quietly damages a brand. The social media dos and don'ts worth handing to whoever runs your accounts. A quick guide.
May 26, 2022
Marketing
Google Search Quality Guidelines Update: What it Means for SEO
What changed in Google's quality rater guidelines, how raters judge expertise and page purpose, and which of your pages that puts under the microscope.
May 12, 2022
Marketing
The Evolution of Web Cookies - The Future of Third-Party Cookies
How cookies became the backbone of tracking, why third-party cookies fell out of favour, and what replaces them for measurement and for targeting.
April 7, 2022
Marketing
The Beginner’s Guide to Google Analytics 4
Set up GA4, understand events and key events, then find the four reports you will actually use. A plain-language starting point for first-time users.
March 20, 2022
SEO
The SEO Content Checklist You Didn’t Know You Needed
Run every draft through this before it publishes: intent, structure, internal links, metadata, images and schema. A checklist writers can use unaided.
March 15, 2022
SEO
The 3 Most Common SEO Mistakes Content Writers Make (And How to Avoid Them)
The three SEO mistakes we see most often in written content, why each one costs rankings, and the simple habits that stop writers repeating them.
March 2, 2022
Marketing
Holistic SEO: The Importance of HTTP Security Headers
Security headers protect users and signal a trustworthy site. See which headers to set, what each one blocks, and how they fit into holistic SEO work.
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