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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 8, 2022
Marketing
Top 10 Social Media Benefits for Your Business
Reach, trust, service, insight and cheaper acquisition. Ten benefits social media brings a business, with a realistic view of the effort each one takes.
September 7, 2022
Marketing
What is Portfolio Marketing?
Portfolio marketing manages a whole product range rather than one item. See how it works, who needs it, and how to balance products that compete.
September 6, 2022
Strategy
5 Ways to Improve Your SEO Strategy
Five changes that lift an SEO strategy without a rebuild: fix intent mismatches, consolidate overlap, strengthen internal links, measure what converts.
September 5, 2022
Marketing
How to Use Google Ads to Drive Traffic to Your Business
Set up Google Ads to bring the right traffic, not just more of it: keyword intent, ad copy, landing page match, and the negatives that protect budget.
August 25, 2022
Marketing
Why Branding and Identity Are Important to Grow Your Business
Brand shapes what people pay, remember and recommend. See how identity work supports growth, and what it costs you to leave it looking inconsistent.
August 24, 2022
Marketing
Why it’s Important to Have a User-Friendly Website
A user-friendly site earns trust in seconds. See the navigation, speed and clarity factors that decide whether a visitor stays, and how to test yours.
August 23, 2022
Marketing
8 Simple Ways to Identify Your Target Market
Use the data you already have: sales records, search queries, reviews and sales calls. Eight practical ways to work out who you should be marketing to.
August 23, 2022
Marketing
Ways You Can Increase Your Domain Authority: 6 Easy Methods
Domain authority follows links, relevance and trust. See six practical ways to build it, and why chasing the score itself is the wrong goal entirely.
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