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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
June 11, 2024
Marketing
Preparing For a Cookie-Free Future: Saying Goodbye to Third-Party Cookies in 2024
Third-party cookies are no longer dependable. See how to prepare with first-party data, consented tracking and server-side measurement. Start early.
June 6, 2024
Marketing
Local Marketing For Franchises and Maintaining Brand Consistency
Franchisees need local relevance, the brand needs consistency. See how to give both, from asset templates to shared budgets and approval workflows.
June 4, 2024
Google Ads
What You Need To Know About Google Performance Max Campaigns
Performance Max hands Google the controls across every channel. See what you can still influence, what data it needs, and when it beats standard Search.
May 30, 2024
Strategy
Stages of the Buyers’ Journey: Linear or Non-Linear Marketing Funnel
Real buyers loop, pause and jump ahead. See the stages of the buyer's journey, why the funnel is messier than it looks, and how to market to each stage.
May 28, 2024
Web Management
AI Privacy Ethics: Examining the Risks
Where AI tools put customer data and consent at risk, which questions to ask a vendor, and how marketers can use the technology responsibly at work.
May 23, 2024
Marketing
How to Successfully Promote a Webinar Online
Registrations come from timing, a clear promise and follow-up. See the channels, sequence and reminders that lift both sign-ups and attendance rates.
May 21, 2024
Strategy
How to Build and Maintain Your Company's Credibility
Credibility is built slowly and lost quickly. See the proof, consistency and transparency that earn trust, and the small signals that undermine it.
May 16, 2024
Branding
The Best Tools and Tactics to Measure Brand Awareness
Brand awareness is measurable. Compare search volume, surveys, share of voice and social listening, and see which tools are worth the subscription fee.
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