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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
May 14, 2024
Strategy
How to Leverage Digital Marketing in the Healthcare Industry
How healthcare providers use digital marketing inside advertising rules: patient-first content, local search, paid ads, and the compliance traps to avoid.
May 9, 2024
Web Management
Minimising the Bounce Rate for Your Website
A high bounce rate usually means a mismatch. See how to diagnose it by page and source, and the content and speed fixes that keep people reading on.
May 7, 2024
SEO
The Evolution of SEO from the Beginning
How SEO moved from keyword stuffing to intent, entities and AI answers, and which of the old rules still hold up. A short history with practical lessons.
April 25, 2024
Marketing
User-Generated Content And Short Form Video: Which Is Best?
Both are cheap to produce and easy to get wrong. Compare trust, reach and production effort, and see which one suits your audience and your team.
April 22, 2024
Social media
The Social Media Marketing Trends Appearing in 2024
The formats, behaviours and platform shifts that defined social media marketing through 2024, and which of them are still shaping strategy right now.
April 18, 2024
SEO
A Guide to Creating Helpful Content
Google's helpful content guidance in plain terms: write for the person searching, show real experience, cut the filler. A checklist you can apply today.
April 16, 2024
Marketing
How Customer Reviews Influence the Buyer Journey
Reviews get read at every stage, not just before checkout. See how they influence decisions, how many you need, and how to ask for them properly.
April 11, 2024
Web Design & Development
Increase User Engagement With Interactive Web Design Pages And Content
Calculators, quizzes, sliders and animation give people something to do. See which interactive elements lift engagement, and which slow a site down.
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