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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
July 9, 2024
Strategy
Grow Your Franchise: Marketing Strategy Tips
Growing a franchise means marketing at two levels at once. See how to balance national brand building with local demand, and where budgets should sit.
July 4, 2024
Marketing
Why Market Analysis Needs To Be Continuous
A once-a-year review misses the change that matters. See how to keep market analysis running, what to track, and how often to revisit assumptions.
July 2, 2024
Marketing
Why Partner With a Full-service Digital Marketing Agency
One team across SEO, ads, content and design means less handover and clearer accountability. See where a full-service agency beats hiring specialists.
June 27, 2024
Branding
Tailoring Your Brand Voice and Tone For Different Channels
Your voice stays fixed, your tone should flex. See how to adapt brand language for social, email, web and ads without sounding like another company.
June 25, 2024
Marketing
B2B Marketing Sales Funnel Explained
Long cycles, several decision makers, more caution. See how the B2B funnel really works, where deals stall, and which content moves each stage forward.
June 20, 2024
Web Management
Our Guide on How to Do a Site Migration
A site migration checklist that protects your organic traffic: URL mapping, redirects, staging checks, and what to monitor in the weeks after launch.
June 18, 2024
Google Ads
Facebook Vs Google Advertising: Which Is Better For You?
Google catches demand, Meta creates it. Compare intent, targeting, creative needs and cost per lead, then decide which platform fits your offer best.
June 13, 2024
Marketing
A Guide to Health & Medical Content Marketing
Medical content has to be accurate, compliant and genuinely useful. See how to plan it, who should review it, and what regulators expect in Australia.
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