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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 24, 2024
SEO
Google Generative Search: What Is It & How to Win It
AI-written answers now sit above the results. See how they are assembled, which sources get cited, and how to structure content to be one of them.
September 19, 2024
Marketing
Email Drip Campaign Best Practices
How many emails, how far apart, and what each one should do. Drip campaign best practices for onboarding, nurture and win-back sequences that convert.
September 12, 2024
SEO
The SEO Value of Sequential Heading Hierarchy
H1 to H6 in order helps crawlers and screen readers alike. See why heading hierarchy matters for SEO and accessibility, and how to audit your pages.
September 10, 2024
Web Management
404 Page Not Found: Are They Really That Bad?
What a 404 actually does to your SEO, when to redirect and when to leave it alone, and how a well-built 404 page keeps visitors moving through your site.
September 5, 2024
Marketing
The Powerful Effect of Nostalgia in Marketing
Nostalgia shortcuts to emotion and trust. See why it works on every generation, the campaigns that used it well, and when it reads as lazy instead.
September 3, 2024
Strategy
Google Backflips on 3rd-Party Cookie Deprecation
Google reversed course on removing third-party cookies. See what actually changed, why the deadline kept moving, and what it means for your tracking.
August 22, 2024
SEO
Is It A Good Idea To Repurpose Your Content Assets?
Repurposing saves effort and risks duplication. See when reusing content strengthens a topic, when it cannibalises rankings, and how to do it safely.
August 15, 2024
SEO
Our SEO Guide to Improving Your Ranking in Google Maps
Google Maps SEO explained: the profile fields, categories, reviews and citations that decide who shows in the map pack, and how to lift your ranking.
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