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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 17, 2024
Strategy
The Science Behind Customer Loyalty
Loyalty is habit more than affection. See what the research says about repeat purchase, how programmes actually influence it, and what quietly breaks it.
September 12, 2024
SEO
The SEO Value of Sequential Heading Hierarchy
H1 to H6 in order helps crawlers and screen readers alike. See why heading hierarchy matters for SEO and accessibility, and how to audit your pages.
September 10, 2024
Web Management
404 Page Not Found: Are They Really That Bad?
What a 404 actually does to your SEO, when to redirect and when to leave it alone, and how a well-built 404 page keeps visitors moving through your site.
September 5, 2024
Marketing
The Powerful Effect of Nostalgia in Marketing
Nostalgia shortcuts to emotion and trust. See why it works on every generation, the campaigns that used it well, and when it reads as lazy instead.
September 3, 2024
Strategy
Google Backflips on 3rd-Party Cookie Deprecation
Google reversed course on removing third-party cookies. See what actually changed, why the deadline kept moving, and what it means for your tracking.
August 22, 2024
SEO
Is It A Good Idea To Repurpose Your Content Assets?
Repurposing saves effort and risks duplication. See when reusing content strengthens a topic, when it cannibalises rankings, and how to do it safely.
August 20, 2024
SEO
How User Experience (UX) Impacts SERPs
Google reads behaviour as well as content. See how speed, layout stability and usability feed into rankings, and which UX fixes move the needle first.
August 15, 2024
SEO
Our SEO Guide to Improving Your Ranking in Google Maps
Google Maps SEO explained: the profile fields, categories, reviews and citations that decide who shows in the map pack, and how to lift your ranking.
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