As online marketers, we’re always looking to make smarter decisions in regards to big campaigns, marketing strategies and the day-to-day tasks that come with the job. To get you out of your rut, help you make big moves and change your perspective, we’ve created a list of our top 8 inspiring and insightful marketing podcasts that are well worth paying attention to.In this digital world, maneuvering the challenges of bridging the gap between consumers and brands often feels like an ultra-marathon: There is simply no finish line in sight! We operate in a quickly evolving field. As soon as we think we’ve figured it out, the rules change on us. That means we need to roll up our sleeves and keep investing our time and attention to be better marketers. And what better way to keep up with the smartest thinking in our field, than to learn from the creme de la creme of marketing gurus? Thanks to the world wide web, we have access to a sheer infinite amount of tremendously helpful resources - many of which are completely free: Marketing blogs, ebooks, webinars and podcasts.
Our team members here at Anchor Digital are huge fans of the latter. Be it on your daily commute to our headquarters in the Valley, on our way to the gym, whilst doing chores around the house or walking the dog: We’ve always got an ear on the latest marketing news and trends. We believe that great marketers always keep being students, or as Benjamin Franklin put it: “An investment in knowledge pays the best interest.”
These days, there are tons of streaming services available: Spotify, iTunes, Castro, Stitcher and many more. iTunes alone lists thousands of podcasts under the “marketing” tag. With so many sources to choose from, the question remains how do you filter out the mediocre and boring ones? Since we love to share our insights and sources of inspiration with you, we thought we’d share what we think are some podcasts you absolutely must listen to!
The Top 8 Marketing Podcasts You Shouldn't Miss:
- Online Marketing Made Easy
- Marketing School
- The Paid Search Podcast
- The Science Of Social Media
- The CMO Podcast
- Authority Hacker
- The Copy Coach Podcast
- The Design Better Podcast
Upskill On Your Way To Work With These SEO, Content and Marketing Podcasts
Digital Marketing
Online Marketing Made Easy offers well over 300 episodes of actionable, momentum-building advice that is perfectly paired with a charming and brilliant host. Amy Porterfield has helped thousands of entrepreneurs, experts and educators build a life and business. With more than 250K subscribers and a massive online following, her podcast not only inspires but gives clear steps to put insights into profitable action. If you are keen to start strong, scale fast and sell more, give her a listen!
You can find Amy on iTunes and Spotify. Recommended: #300 Our Top 8 Business and Online Marketing Strategies to Celebrate our 300th Episode
Is the line at the coffee shop a little longer than usual? Don’t waste your time looking at cat memes. Industry experts Neil Patel and Eric Siu pack actionable marketing advice into 10-minute nuggets of wisdom: From Instagram growth hacks to learning how to write the perfect email or what marketing skills you need to get hired in 2021, they explore heaps of topics. As you see, there is no excuse for not finding the time to educate yourself and get the right tips to take your business to the next level. Marketing School is available on Stitcher, Spotify, Soundcloud, Youtube, Google and iTunes. Recommended: The Best B2B LinkedIn Marketing Strategies
Paid Search
No surprises here: PSP delivers what it promises. Whether you’re a PPC beginner or expert, you’ll love what Chris Schaeffer and Jason Rothman put together week by week. In over 200 episodes the Google Ads specialists cover everything you could encounter in your day-to-day life of managing paid search ads. Find The Paid Search Podcast on iTunes, Spotify and Google Play Music. Recommended: #234 Improve Your Performance & Efficiency With Google Ads Editor
Social Media
Buffer has long been a valuable resource that discusses marketing insights and explores best-practices. Each week, one of Buffer’s top social media marketing experts shares big brands’ marketing secrets and their keys to epic engagement - in 30 minutes and under. If you’re all about social media, this podcast will be a success boost. For a weekly dose of social media expertise, tune in to The Science of Social Media.Now streaming on iTunes, Spotify and Anchor. Recommended: A Crash Course in Custom Audiences for Your Social Media Ads
Branding
With a resume that includes former CMO of Procter & Gamble, Jim Stengel is more than qualified to talk about all things marketing and branding. Sitting down for intimate conversations with equally impressive industry peers, his podcast brings you a unique look at the role of CMO and purpose-powered growth. Available on iTunes. Recommended: Prosperity Through Purpose | EVOL
SEO
The two ex-grey hat SEOs Gael Breton and Mark Webster bring you actionable education to start, grow and supercharge your career and business. Their goal is to provide you with the training they wish they’d had before their journey began. And so they created an online community to help others, spark debates and transparently show how things are done behind the scenes of the most successful websites. Authority Hacker is available on Soundcloud, iTunes, Youtube, Spotify and Google Play Music.Recommended: 187 - How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition) If you’ve been in the SEO business for a while, you have hopefully learned a lot since you first started putting out content. It’s worth going back and checking how articles you’ve created years ago are serving you today. Here is our guide to repurposing old blog content!
Copywriting
Host Ciara Gigleux, a brand strategist and expert conversion copywriter, created a podcast for those wanting to up their copy and online content game. For copywriting and strategy tips that help you cut through the noise and stand out online, the Copy Coach is your go-to destination.
Listen to The Copy Coach on iTunes and Google Play.Recommended: How To Cut Through The Noise With Your Copy
Design
Run by none other than Invision, The Design Better Podcast is a huge collection of audio gems and interviews with world-renowned design leaders and creatives. Hosted by Aarron Walter and Eli Woolery, the Design Better Podcast is now in its 5th season and there’s heaps of brilliant content to catch up on.
You can listen to it on iTunes, Spotify and Google Play Music. Recommended: Seth Godin: Learning to take risks, be generous, and make a ruckus.
There you go! These are some of our favourite marketing podcasts. This is by no means a complete list of resources, but it’s definitely a great place to start! No matter which one you pick, we’re sure that you’ll end up a better marketer if you begin to soak up a little extra knowledge while you go about your day. And if all this talk made you curious to learn more about making your own podcast, you should check out our creator’s guide to making your first podcast, where we discuss everything from the tech you need to how to get your poddie up on iTunes and Co.
