Explore
The Social
Approach
Establishing a strong social media presence in one form or another is now expected of you. You don’t need to be everywhere, but you do need to be where your ideal customers spend their time. And while you’re there, you should spend YOUR time wisely.
Loading up a product photo, setting a target radius and hitting ‘post’ is easy; but hoping for the best is no fun. The real magic happens with more complex campaigns.
Instruct helpful bots to find new profiles that are ‘lookalikes’ of your existing happy customers.
It’s powerful.
YouTube
Marketing
In two years, the number of SME’s advertising on YouTube has doubled.
Managed through Google Ads you have real time insights at your fingertips to see whether users watch, skip, or leave half way through your ad. This data helps you do better.
Managed through Google Ads you have real time insights at your fingertips to see whether users watch, skip, or leave half way through your ad. This data helps you do better.
There are a number of YouTube ad types.
Utilising different ad types in a campaign can help minimise clicks and budget wastage. For example. TrueView will only charge you if the user doesn’t skip your ad.
Thanks TrueView.
With results and experience with clients like this:
Our Success
“I have nothing but praise for Colin, Joe and the Anchor digital team for their consistent hard work, passion, dedication and depth of knowledge that they have shared. From assisting in creating our brand, to AdWords, SEO, & social media planning; they are unstoppable.”
Nathan Canilho
General Manager Cryo Australia
Nathan Canilho
General Manager Cryo Australia
Our Success
“I started working with Joe and his team this year to help launch Bridj; a new on demand public transport in Sydney. In the first few weeks of the campaigns we achieved downloads equivalent to our first three months of predictions. Since then we have seen exceptional results unlike any we have achieved in any other location. The team at Anchor are easy to deal with and responsive and truly are an extension of our internal marketing team.”
Holly Hooper
Head of Marketing Transit Systems
Holly Hooper
Head of Marketing Transit Systems
