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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 25, 2026
SEO
Proof of Human: Using "Verified Human" Content to Beat the AI Noise
As AI content floods search, human proof becomes a differentiator. See how to show real authorship, experience and evidence on every page you publish.
March 18, 2026
Marketing
The "Dark Social" Dilemma: Measuring What Google Analytics Can’t See
Shares in DMs and group chats land as direct traffic. See how to estimate dark social, which tools help, and how to credit the channels doing the work.
March 11, 2026
Strategy
The "Post-Purchase" Engine: Turn One-Time Buyers into Brand Advocates
The weeks after a sale decide whether someone buys again. See how onboarding, follow-up and review requests turn one-time buyers into brand advocates.
March 4, 2026
Branding
Sensory Branding in a Digital World: Creating a Brand Identity You Can "Hear" and "Feel"
Sound, motion and texture are brand assets too. See how sensory branding works on screens, and how to build cues customers recognise without a logo.
February 25, 2026
Strategy
Beyond the Cookie: Building a Zero-Party Data Strategy for Australian SMEs
Third-party cookies are unreliable now. See how Australian SMEs collect data customers hand over willingly, and how to use it without breaking trust.
February 18, 2026
Strategy
Neuromarketing in CRO: The Psychology of Why Your Customers Click
What attention, memory and emotion research tells you about landing pages, and how to apply it to your CRO tests without slipping into dark patterns.
February 11, 2026
Web Design & Development
The Carbon-Neutral Website: Why Sustainable Web Design is the Next Competitive Edge
Lighter pages load faster and emit less. See how sustainable web design cuts a site's carbon footprint while improving speed, and how to measure it.
February 4, 2026
SEO
Local SEO Strategies for Multi-Location Service Businesses
Several suburbs, one brand. See how to structure location pages, manage multiple Google profiles, and avoid the duplication that flattens your rankings.
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