Next Smile Australia Case Study

Next Smile

Website Design + Dev

Google Ads

SEO

Content Marketing

Consulting

Australias largest independent and only accredited hearing aid provider. Anchor Digital was engaged to increase leads and sales whilst building a comprehensive brand awareness campaign.

Through our comprehensive onboarding process to understand the complexity of Attune’s internal process, we were able to identify the key factors needed to provide a holistic marketing strategy covering both brand awareness and leads generation across multiple channels.

The Brief

The first month we were able to increase leads by over 360%, hitting an all-time record. By tying together multiple channels into one strategy, and tactically targeting specific locations and audience segments, we were able to improve on the overall conversions.

May 2019 generated 163 enquiries and prior to this, Attune never reached over 35 enquiries in a single month.

Our Strategy

We created a geo-targeted Facebook and Instagram campaign that prioritised app downloads as the main call-to-action and branding awareness as the secondary objective. The target audiences in question were people in Rose Bay, Bondi and the surrounding areas, and demographics that were less likely to own a vehicle and were therefore more inclined to use public transportation.

184

Increase in Facebook Page likes

278

Increase in Page Views

275

Increase in App Downloads

12.63

Downloads between June & October

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