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email us
Info@anchordigital.com.auCall us
1300 971 392Visit us
Brisbane office -2 Warner Street, Fortitude Valley, Qld 4006
Adventure
Professionals
Website Design
Social Media Marketing
Adventure Professionals is a world-class provider of amazing outdoor adventures run by the dynamic father and daughter duo, Glenn and Alyssa Azar. Glenn, a former army veteran and medic, and Alyssa, the youngest person to scale Mount Everest, bring a wealth of experience and expertise to the company. They are both Ambassadors for Mountain Designs, making them well-respected leaders in the industry. Their trek offerings include the Kokoda Trail, Everest Basecamp, Kilimanjaro, and Yukon Dog Sledding, providing a wide range of options for thrill-seekers and adventure enthusiasts.
Launch website
The Challenge
Our client's website was in dire need of an upgrade as it was outdated and failed to communicate the tours and booking dates to their potential customers. The conversion path could have been more organised, making it easier for customers to make bookings and inquiries. The website needed brand imagery and accolades, making it difficult for the client to highlight their achievements. Additionally, the website needed to be optimised for search engines, and the client had a limited social media presence, which made it challenging for them to reach a wider audience.
The Brief:
Anchor was tasked with boosting leads and sales while constructing a comprehensive brand recognition campaign. Our initial objective was to revamp their outdated website and make it more modern, ensuring that their tours, packages, and itineraries were presented clearly and effectively. We also added a touch of creativity through subtle, dynamic animations.
As part of our thorough onboarding process, we sought to comprehend the intricacies of Adventure Professionals' extensive partnerships and industry credibility. This enabled us to identify the key elements needed to develop a comprehensive marketing strategy focused on brand recognition and lead generation.
As part of our thorough onboarding process, we sought to comprehend the intricacies of Adventure Professionals' extensive partnerships and industry credibility. This enabled us to identify the key elements needed to develop a comprehensive marketing strategy focused on brand recognition and lead generation.
Results
In just 2.5 months and with a limited marketing budget, which was exclusively implemented on weekends, we produced 702 leads with an estimated potential revenue of 4.2 million dollars. Our cost per lead was $4.50, and we achieved a remarkable increase of 1404% in the number of leads generated compared to our previous efforts.
702
Leads Generated Over 2.5 Months
1404
%
Increase in Leads Generated
$
4.50
Total Cost Per Lead
