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Our client's website was in dire need of an upgrade as it was outdated and failed to communicate the tours and booking dates to their potential customers. The conversion path could have been more organised, making it easier for customers to make bookings and inquiries. The website needed brand imagery and accolades, making it difficult for the client to highlight their achievements. Additionally, the website needed to be optimised for search engines, and the client had a limited social media presence, which made it challenging for them to reach a wider audience.

Anchor was tasked with boosting leads and sales while constructing a comprehensive brand recognition campaign. Our initial objective was to revamp their outdated website and make it more modern, ensuring that their tours, packages, and itineraries were presented clearly and effectively. We also added a touch of creativity through subtle, dynamic animations.

As part of our thorough onboarding process, we sought to comprehend the intricacies of Adventure Professionals' extensive partnerships and industry credibility. This enabled us to identify the key elements needed to develop a comprehensive marketing strategy focused on brand recognition and lead generation.