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/project
Bridj
Landing Page Design
Social Media Marketing
The Bridj team have created a ridesharing app that empowers commuters to travel sustainably and at a fraction of the cost of existing public transport services. They began testing their model in 2018, in selected Sydney suburbs as part of a test phase for a future national rollout. Our objective was to encourage app downloads and social media engagement via landing page variations and social advertising.
Launch website
“The team at Anchor are easy to deal with and responsive and truly are an extension of our internal marketing team.”
Holly Hooper - Head of Marketing Transit Systems
Our Strategy
We created a geo-targeted Facebook and Instagram campaign that prioritised app downloads as the main call-to-action and branding awareness as the secondary objective. The target audiences in question were people in Rose Bay, Bondi and the surrounding areas, and demographics that were less likely to own a vehicle and were therefore more inclined to use public transportation.
184
%
Increase in Facebook Page likes
278
%
Increase in Page Views
275
%
Increase in App Downloads
12,63
%
Downloads between June & October
