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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 20, 2025
Strategy
Our Guide to Organic Advertising Strategies
Learn about organic advertising, including a comparison to paid advertising and how to strengthen your organic marketing strategy.
February 18, 2025
Marketing
How to Create Emotional Connection in Marketing
Discover the crucial role emotional connection plays in marketing. Learn how to better connect with your target audience.
February 13, 2025
Design
Branding and Web Design Trends Appearing in 2025
Discover the web design 2025 trends, including what has become outdated and how to incorporate current trends while maintaining your brand identity.
February 11, 2025
Marketing
Creating Marketing Plans That Work in 2025
Find out what you need to update your marketing plan in 2025. Learn about marketing plan timelines and how to create an effective one.
February 6, 2025
SEO
Are People Clicking Links In AI-Featured Snippets?
Learn about Google’s and ChatGPT’s AI-generated snippets, including if they encourage clicks that lead to conversions.
February 4, 2025
Social media
Meta Ending Fact Checking: What Does It Mean For Brands?
Learn about Meta ending fact-checking and what is in place instead. Find out the impact this may have on your Facebook marketing strategy.
January 30, 2025
SEO
2025 SEO Trends to Keep an Eye Out For
Discover the SEO trends that will be making an appearance in 2025, as well as the age-old techniques that work time and time again.
January 28, 2025
Marketing
Technographic Segmentation: What Is It? How Can You Benefit From It?
Learn about technographic segmentation, including how to benefit from it and incorporate it into your marketing strategy.
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