Chances are you’ve seen pay-per-click (PPC) advertising in action before. Most likely on the front page of Google. If you’ve ever typed a phrase into the search engine and found the first few results are all advertisements, you’ve seen what PPC is capable of.
Attracting the right leads and customers to your business often requires various approaches. PPC is one of the strategies that fall under the search engine marketing (SEM) umbrella. While search engine optimisation (SEO) focuses on using organic methods to rank higher, SEM allows you to take a more precise approach to finding and attracting your target audience.SEO involves optimising elements of your webpage, like content, keywords and links, to increase search engine rankings organically. PPC takes a different approach. Essentially, you pay a fee each time your ad is clicked. If your website is strong enough, the fee you have to pay is negligible because it’s a small amount of money for big results. PPC is well-known for having a very high return on investment.Google advertising pay-per-click has one of the highest returns on investment, with an average ROI of 200%. With a decent Google Ads strategy, every dollar you spend is likely to return to you at least doubled. A whopping 41% of all clicks on the Google results page go to the top three sponsored ads. And with most web users never making it past the first page of Google, it really is the place to be if you want to be seen.
Google Ads pay-per-click is a powerful and effective way to drive traffic to your website as long as you include the right elements: relevant keywords, well-written and well-targeted ads, a very high-quality landing page etc. If it’s too much for you or a team member to take on right now, it’s worth bringing a digital creative agency on board to handle your pay-per-click in Brisbane.A creative agency like Anchor can ensure you’re using Google Advertising pay-per-click to your best possible advantage and maximise your return on investment. With Google Ads, you can target your advertisements only to people looking for the product you’re offering. And you only have to pay when they click.Anchor can ensure every dollar you put into your PPC campaign counts – and comes back to you. We’ll optimise your pay-per-click strategy for results that will lift your spirits and sales.
What is PPC?
Pay-per-click (PPC) is an advertising model in which you only pay when one of your ads is clicked. What do these ads look like? That’s up to you. They can be any combination of images, video or text. PPC ads can appear on social media networks, websites, and other search engines like Bing. However, Google advertising pay-per-click is the most popular kind of PPC platform.
How does it work?
Regardless of which platform you use, the process of how PPC works is always very similar. You sign into your account and create an ad, making sure to select the right keywords and other targeting criteria such as audience and location. You set the price of how much you’re willing to pay per click.On Google Ads, when a user types one of your keywords into the search engine, your ad enters into an “auction” with other marketers with bids on the same keywords. The auction is Google’s process of sorting through eligible ads to decide which ones to display. It only shows those with a high ad rank. Ad rank is a combination of factors like the quality of your ad and its landing page, how relevant the ad is to the user’s inquiry and the price of your bid. Bing ads work much the same way through their platform Microsoft Advertising, while Facebook Ads also offers excellent opportunities to target specific audiences.
How is it beneficial?
PPC is a winning strategy for a number of reasons. It’s cost-effective, has a very high ROI, produces quick results, allows you to target your ideal customers with ease and isn’t easily swayed by changes to the algorithm.One of the greatest benefits of PPC is the sense of control. You have the power over how much you spend, who you target and how your ads appear. Google advertising pay-per-click is an exceptionally powerful strategy for building ranking and brand awareness. A decent agency specialising in pay-per-click in Brisbane will know how to combine it with SEO techniques for an extremely effective combination.
How to Develop Your PPC Strategy
Setting up parameters for your ads and campaigns will enable you to track who is looking at and clicking on your ads, as well as metrics such as where they’re located and what kind of devices they’re using. You then determine your goals, such as whether you’re aiming to boost sales, site traffic or just brand awareness.You choose the type of campaign you want to launch. The most common variety of PPC ads is search ads, which refers to the ads on search engine results pages (SERPs). You conduct keyword research to determine which keywords to focus on in the ad. Once your ad is set up, Google Analytics provides invaluable insights into how it’s performing.
The Important PPC KPIs to Track
While choosing the right KPIs to track depends to an extent on your business and goals, there are a few crucial PPC KPIs that keep popping up again and again. KPIs like the click-through rate, the quality score, the impression score and – of course – the conversion rate.If it sounds like a lot of work and a lot to keep track of, it pays to turn to a digital creative agency to take care of your Google Ads pay-per-click.
How Anchor Can Boost Your Brand with a PPC Strategy
Running your own business keeps you very busy. It’s worth your while to work with an experienced digital creative agency to handle your pay-per-click in Brisbane.Anchor can help you use Google Ads pay-per-click strategically and effectively. We can ensure you’re presenting your offerings to the right audience and track your spending and results. We’ll ensure that no time, money or resources are wasted in your pursuit of Google advertising pay-per-click success. As a digital creative marketing agency, our approach is analytical and creative. We continually research customer behaviour and intent, find the most effective strategies for cost-effective bidding, monitor and analyse competitors’ behaviour, and provide detailed reports in straightforward language. We can help you set up your campaign and continually test, improve and optimise it.We’ll never lock you into a contract. Instead, we rely on the quality of our work to motivate companies like yours to do business with us again.Drop us a line for a Google Adwords pay-per-click strategy that helps you achieve your goals and grow your business.