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Info@anchordigital.com.auCall us
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Brisbane office -2 Warner Street, Fortitude Valley, Qld 4006
Everybody is on social media, and because it’s so crowded, it is all the more reason to be on there, too. With the right strategy, you can stand out and attract likes, shares and customers.
If you want to find new clients and customers, a social media presence is a necessity.
These days, there are almost five billion social media users around the world, and the average person switches between seven different accounts a month. People are spending more time than ever before on social media – up to 151 minutes a day – and every platform offers something unique. Facebook, Twitter, TikTok, Reddit, Pinterest, and Threads; the number of ways to share short-form content and information online just keeps growing. So, as a business owner or marketing manager, where should your brand be? And how do you make the most of your online presence? Anchor can answer those questions and bring you the results you’re looking for with social media marketing in Sydney.
These days, there are almost five billion social media users around the world, and the average person switches between seven different accounts a month. People are spending more time than ever before on social media – up to 151 minutes a day – and every platform offers something unique. Facebook, Twitter, TikTok, Reddit, Pinterest, and Threads; the number of ways to share short-form content and information online just keeps growing. So, as a business owner or marketing manager, where should your brand be? And how do you make the most of your online presence? Anchor can answer those questions and bring you the results you’re looking for with social media marketing in Sydney.
Sydney is an excellent city to do business in, with the largest local economy in Australia. But a presence on social media isn’t enough. You need to be reaching the right people, something social media is a useful tool for. If you’re looking for social media management in Sydney that’s aligned with your brand identity and goals, Anchor can help. We’ve worked with purpose-driven brands in areas like tourism, dental, aged care and health so far, and we’re happy to step into the role of a social media agency in Sydney for you.
Benefits of Social Media
Why is social media marketing in Sydney such a great idea? Some of the top reasons to use social media as part of your business’s marketing strategy include:
It’s popular
Social media is widely used, and if you neglect it, you’re missing out on a large number of potential clients. In Australia, 81% of the population is on social media, while one in three Australians use it to research brands they like.
It’s easy to find the right audience
Just about everyone you meet may be on social media, but trying to appeal to everyone with your posts is actually a losing strategy. Luckily, platforms like Facebook Ads have a lot of customisation options and allow you to target your posts at the demographics you want to attract.
Increased web traffic
Using content calendars and scheduling tools, you can share strong pieces of social media content across different platforms to drive traffic to your website. 75% of marketers say that social media content has increased traffic to their business.
The perks of video
Video is 1200% more popular than other forms of content, generating more likes and shares than text and image-based posts combined. One of the most natural and effective places to imbed video is in your social media posts, where it can catch the eyes of scrolling users and entice them to stop and pay attention.
Building your brand voice
Your brand voice is part of your brand identity and one of the methods you can use to convey your brand’s personality to the public. Brand identity doesn’t just come through visual elements like colours and graphics; it’s communicated through text as well. When you chat with your customers on social media, they feel like they know you.
It humanises your brand
The more you communicate with the public in a down-to-earth way, the more familiar your brand becomes to people, and the more they feel they can trust you. Social media also offers a great opportunity to put a human face on your brand with content like staff profiles and behind-the-scenes stories.
Social Media Platforms
When we take the role of your social media marketing agency in Sydney, Anchor can let you know what sites you need to be on and what sort of content you should post. The most commonly used social sites include:
Using a combination of organic and paid posts, you can capture the attention of some of the 2.9 billion monthly users that are already scrolling through this site. Facebook’s advantages include detailed analytics, precise targeting and high remarketing potential.
Instagram is the number one social media site people use to connect with brands, and the popular image-sharing platform boasts a high number of younger and female users.
X / Twitter
On this platform, famous for short statuses, targeted ads are cheap to run, and it’s easy to communicate with users.
Spotify
Reach hundreds of millions of music listeners on the world’s number-one streaming service. Spotify’s analytics make it easy to track your results, and you can set up an account in minutes and run ads at affordable rates.
Youtube
YouTube is both a social media site and a search engine and the most popular place to watch videos, which is already an extremely popular form of content in itself. YouTube will expose you to a wider audience and use the benefits of video to drive your conversion rate.
On LinkedIn, you can target your marketing efforts at professionals in the industry of your choice and even find people to employ, work for or collaborate with. This professional networking site is the most popular of its kind.
Sydney Social Media Strategy with Anchor
When we provide your social media marketing in Sydney, Anchor will increase your conversions and sales while staying true to your brand.
We use both paid and organic posts, with both technical and data-driven solutions.
Drop us a line, and we’ll put you on the path to social media success in Sydney.
Drop us a line, and we’ll put you on the path to social media success in Sydney.
Benefits of Social Media
Why is social media marketing in Sydney such a great idea? Some of the top reasons to use social media as part of your business’s marketing strategy include:
It’s popular
Social media is widely used, and if you neglect it, you’re missing out on a large number of potential clients. In Australia, 81% of the population is on social media, while one in three Australians use it to research brands they like.
It’s easy to find the right audience
Just about everyone you meet may be on social media, but trying to appeal to everyone with your posts is actually a losing strategy. Luckily, platforms like Facebook Ads have a lot of customisation options and allow you to target your posts at the demographics you want to attract.
Increased web traffic
Using content calendars and scheduling tools, you can share strong pieces of social media content across different platforms to drive traffic to your website. 75% of marketers say that social media content has increased traffic to their business.
The perks of video
Video is 1200% more popular than other forms of content, generating more likes and shares than text and image-based posts combined. One of the most natural and effective places to imbed video is in your social media posts, where it can catch the eyes of scrolling users and entice them to stop and pay attention.
Building your brand voice
Your brand voice is part of your brand identity and one of the methods you can use to convey your brand’s personality to the public. Brand identity doesn’t just come through visual elements like colours and graphics; it’s communicated through text as well. When you chat with your customers on social media, they feel like they know you.
It humanises your brand
The more you communicate with the public in a down-to-earth way, the more familiar your brand becomes to people, and the more they feel they can trust you. Social media also offers a great opportunity to put a human face on your brand with content like staff profiles and behind-the-scenes stories.
Social Media Platforms
When we take the role of your social media marketing agency in Sydney, Anchor can let you know what sites you need to be on and what sort of content you should post. The most commonly used social sites include:
Using a combination of organic and paid posts, you can capture the attention of some of the 2.9 billion monthly users that are already scrolling through this site. Facebook’s advantages include detailed analytics, precise targeting and high remarketing potential.
Instagram is the number one social media site people use to connect with brands, and the popular image-sharing platform boasts a high number of younger and female users.
X / Twitter
On this platform, famous for short statuses, targeted ads are cheap to run, and it’s easy to communicate with users.
Spotify
Reach hundreds of millions of music listeners on the world’s number-one streaming service. Spotify’s analytics make it easy to track your results, and you can set up an account in minutes and run ads at affordable rates.
Youtube
YouTube is both a social media site and a search engine and the most popular place to watch videos, which is already an extremely popular form of content in itself. YouTube will expose you to a wider audience and use the benefits of video to drive your conversion rate.
On LinkedIn, you can target your marketing efforts at professionals in the industry of your choice and even find people to employ, work for or collaborate with. This professional networking site is the most popular of its kind.
Sydney Social Media Strategy with Anchor
When we provide your social media marketing in Sydney, Anchor will increase your conversions and sales while staying true to your brand.
We use both paid and organic posts, with both technical and data-driven solutions.
Drop us a line, and we’ll put you on the path to social media success in Sydney.
Drop us a line, and we’ll put you on the path to social media success in Sydney.
