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Brisbane office -2 Warner Street, Fortitude Valley, Qld 4006
Social media is an exciting place but a noisy one. You need a strategy to stand out so that you can get liked, shared and talked about.
Like it or not, social media isn’t going anywhere. In fact, its usage is on the rise. More than half of the world’s population (60%) now uses social media, and 150 million new users have come on board in the last 12 months. The amount of time people spend on social media has also increased, with the average person spending around 151 minutes daily using social media.
Just having a social media presence isn’t enough, though. It’s what you do on there that counts and who you reach.
Just having a social media presence isn’t enough, though. It’s what you do on there that counts and who you reach.
Anchor has previously helped purpose-driven businesses on the Sunshine Coast in a range of industries, including tourism, dental and aged care. But no matter what kind of business you’re in, you can succeed in the second highest-performing regional economy in Queensland with the right social media strategy behind you.
With Anchor’s social media marketing, your content won’t just give web users something to read; it will also drive them to action.
With Anchor’s social media marketing, your content won’t just give web users something to read; it will also drive them to action.
The Benefits of Social Media
So why should your company on the Sunshine Coast spend time on social media management? What is it that makes social media such a winning strategy? Here are some of its most significant benefits:
It’s widely used
In Australia, over 80% of the population uses social media, a percentage that has grown by leaps and bounds over the past decade. No matter what demographics you’re looking for, you can find the ideal audience on social media and direct your posts towards them.
It drives traffic to your website
When people enjoy your posts, they’re more inclined to visit your website and make a purchase. Social media is so effective that 90% of marketers have claimed it’s increased their business’s exposure, and 75% have claimed it’s improved their traffic.
You can focus on the right people
Platforms like Facebook make it easy to target your posts and marketing efforts to the right audience instead of wasting time on a too-broad approach. You can zero in on factors like age, location, interests and much more to reach your ideal customers.
A boost in brand awareness
Most people use social media to research brands. It’s the second most common approach after search engines. Frequently publishing valuable content will build up your reputation and credibility, leading you to become known as an expert or authority in your field.
Creative freedom
Some forms of online content perform better than others. Competitions are always popular as long as prizes are related to your brand. Video is immensely popular and performs 1200% times more successfully than other forms of content. When it comes to social media posts, you can really get creative. Sharing stories from your current customers or offering a behind-the-scenes look at your workplace makes you appear more trustworthy and genuine.
Commonly Used Social Media Platforms
When it comes to social media marketing for your business on the Sunshine Coast, Anchor focuses on six of the major platforms:
The world’s most popular social media website has a lot of benefits when it comes to your marketing efforts: detailed analytics, super-precise targeting, lots of remarketing potential and an audience who are already scrolling. With a combination of both organic and paid posts, you can reach a vast audience for a fraction of the cost of traditional ads.
A member of the Meta family, Instagram allows you to reach a large and engaged audience with a higher percentage of female and younger users. While Facebook remains the most popular social media site, Instagram is the number one choice when connecting with brands. Having an account can open up your business to a world of new customers.
Twitter is an effective place to make connections. You can have conversations with customers and potential customers and link to content and landing pages. Targeted ads are cheap to run and go a long way here, and it’s a platform that really lets you build a community around your brand.
Spotify
With hundreds of millions of listeners, the world’s largest music streaming service lets you personalise your ads for the right target audience. Spotify ads have analytics that make it easy to track your results and allow you to create ads that become a natural part of the user’s experience.
Youtube
Video is popular, powerful, effective and everywhere! YouTube is commonly called the second largest search engine after Google, and it gives you a platform to create unlimited amounts of attention-grabbing, creative content.
Target your ads to professionals and make the right business connections on the world’s most popular business networking site.
Social Media Marketing on the Sunshine Coast
If you’ve been looking for a social media agency on the Sunshine Coast that tells your story your way, Anchor is here to help.
We’ll work alongside you to help you decide which social media platforms you should be on, what you should post, and how to set yourself up for success.
Drop us a line for effective social media marketing for your business on the Sunshine Coast.
Drop us a line for effective social media marketing for your business on the Sunshine Coast.
The Benefits of Social Media
So why should your company on the Sunshine Coast spend time on social media management? What is it that makes social media such a winning strategy? Here are some of its most significant benefits:
It’s widely used
In Australia, over 80% of the population uses social media, a percentage that has grown by leaps and bounds over the past decade. No matter what demographics you’re looking for, you can find the ideal audience on social media and direct your posts towards them.
It drives traffic to your website
When people enjoy your posts, they’re more inclined to visit your website and make a purchase. Social media is so effective that 90% of marketers have claimed it’s increased their business’s exposure, and 75% have claimed it’s improved their traffic.
You can focus on the right people
Platforms like Facebook make it easy to target your posts and marketing efforts to the right audience instead of wasting time on a too-broad approach. You can zero in on factors like age, location, interests and much more to reach your ideal customers.
A boost in brand awareness
Most people use social media to research brands. It’s the second most common approach after search engines. Frequently publishing valuable content will build up your reputation and credibility, leading you to become known as an expert or authority in your field.
Creative freedom
Some forms of online content perform better than others. Competitions are always popular as long as prizes are related to your brand. Video is immensely popular and performs 1200% times more successfully than other forms of content. When it comes to social media posts, you can really get creative. Sharing stories from your current customers or offering a behind-the-scenes look at your workplace makes you appear more trustworthy and genuine.
Commonly Used Social Media Platforms
When it comes to social media marketing for your business on the Sunshine Coast, Anchor focuses on six of the major platforms:
The world’s most popular social media website has a lot of benefits when it comes to your marketing efforts: detailed analytics, super-precise targeting, lots of remarketing potential and an audience who are already scrolling. With a combination of both organic and paid posts, you can reach a vast audience for a fraction of the cost of traditional ads.
A member of the Meta family, Instagram allows you to reach a large and engaged audience with a higher percentage of female and younger users. While Facebook remains the most popular social media site, Instagram is the number one choice when connecting with brands. Having an account can open up your business to a world of new customers.
Twitter is an effective place to make connections. You can have conversations with customers and potential customers and link to content and landing pages. Targeted ads are cheap to run and go a long way here, and it’s a platform that really lets you build a community around your brand.
Spotify
With hundreds of millions of listeners, the world’s largest music streaming service lets you personalise your ads for the right target audience. Spotify ads have analytics that make it easy to track your results and allow you to create ads that become a natural part of the user’s experience.
Youtube
Video is popular, powerful, effective and everywhere! YouTube is commonly called the second largest search engine after Google, and it gives you a platform to create unlimited amounts of attention-grabbing, creative content.
Target your ads to professionals and make the right business connections on the world’s most popular business networking site.
Social Media Marketing on the Sunshine Coast
If you’ve been looking for a social media agency on the Sunshine Coast that tells your story your way, Anchor is here to help.
We’ll work alongside you to help you decide which social media platforms you should be on, what you should post, and how to set yourself up for success.
Drop us a line for effective social media marketing for your business on the Sunshine Coast.
Drop us a line for effective social media marketing for your business on the Sunshine Coast.
