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Brisbane office -2 Warner Street, Fortitude Valley, Qld 4006
Social media is powerful, popular and absolutely necessary for your brand. Anchor can show you how to make it work to your advantage.
Anybody who’s suddenly noticed a couple of hours slip by while they were scrolling knows just how potent social media can be. The statistics are certainly telling: there are 4.74 billion social media users worldwide, that's 59.3% of the population. The average person spends around 151 minutes daily on social media and switches between seven different accounts. But, like anything, social media is what you make it. You can use it to chew up your time, or you can use it to build your business. In fact, if you intend to grow, it’s essential.
Doing business on the Gold Coast means working in a thriving destination popular with all demographics, from tourists to families and young people to retirees. A mix of laidback lifestyles and exciting opportunities means the population is increasing; it is predicted to reach one million by 2043.
Doing business on the Gold Coast means working in a thriving destination popular with all demographics, from tourists to families and young people to retirees. A mix of laidback lifestyles and exciting opportunities means the population is increasing; it is predicted to reach one million by 2043.
But you need more than a good location to stand out from the noise. You need a social media strategy that will get you liked, shared and discussed.
As a full-service creative marketing agency, social media marketing on the Gold Coast is something Anchor can help with. We’ve helped purpose-driven Gold Coast businesses grow stronger in industries like health, tourism, dental and aged care. If you’re passionate about how and what you can contribute to the local culture and economy, contact us for social media management on the Gold Coast.
As a full-service creative marketing agency, social media marketing on the Gold Coast is something Anchor can help with. We’ve helped purpose-driven Gold Coast businesses grow stronger in industries like health, tourism, dental and aged care. If you’re passionate about how and what you can contribute to the local culture and economy, contact us for social media management on the Gold Coast.
The Benefits of Social Media
How can a social media agency on the Gold Coast help grow your business? In a place like Australia, where more than 80% of the population is on social media, social media has all kinds of advantages, including:
Increased traffic to your site
Well-crafted social media content can be used across different channels to drive traffic to your website. 75% of marketers say social media has increased site traffic, and 90% say it has increased exposure.
Incredible popularity
Social media is so widely used that it’s rare to find someone who doesn’t at least have one account. Social media ads are one of the top ways people learn about new brands and the number one method among Gen Z. If you plan to reach a younger demographic, a social strategy is essential.
Precise targeting
Trying to appeal to all demographics isn’t the best strategy on social media. Luckily platforms like Facebook Ads are highly customisable and allow you to specify factors like age, location, interests etc. This lets you find the customers you’d prefer easier and faster.
Creative potential
There are so many ideas you can explore when it comes to social media. You may have heard that video is 1200% more successful than other forms of content, generating more likes and shares than text and photos combined. With social media, you have the freedom to explore all kinds of content, including interesting videos, competitions, giveaways, and behind-the-scenes looks at your brand.
The Biggest Social Media Platforms
Anchor’s strategy for social media marketing on the Gold Coast includes the following players:
The most widely used social media website with almost three billion users, Facebook is the world’s third most visited website behind Google and YouTube. It’s incredibly customisable and budget-friendly, with ads that are easy to set up and a world of existing users. It also has a lot of retargeting potential, so you can run ads to target your existing customers with new products and specials.
Instagram has over a billion monthly users, ads are easy to create there, and you can make use of the benefits of an engaging video or beautiful photo. Because the Meta family also owns Instagram, you can use Facebook Ads or tools like Hootsuite to create and share content across multiple channels.
While you may have limited characters to work with, Twitter is a productive place to build a community around your brand. You can chat with customers and run targeted ads for less money.
Spotify
Advertise on Spotify, and you can reach music lovers with ads that blend into their listening experience naturally. The world’s number one music streaming service allows targeted advertising and easy-to-track results.
Youtube
YouTube has a reputation for being the second biggest search engine after Google, and it allows you to educate, entertain and win over new customers with the effective power of video.
LinkedIn is the platform to be on if you want to target your advertising to professionals in a particular industry or role.
The Benefits of Social Media
How can a social media agency on the Gold Coast help grow your business? In a place like Australia, where more than 80% of the population is on social media, social media has all kinds of advantages, including:
Increased traffic to your site
Well-crafted social media content can be used across different channels to drive traffic to your website. 75% of marketers say social media has increased site traffic, and 90% say it has increased exposure.
Incredible popularity
Social media is so widely used that it’s rare to find someone who doesn’t at least have one account. Social media ads are one of the top ways people learn about new brands and the number one method among Gen Z. If you plan to reach a younger demographic, a social strategy is essential.
Precise targeting
Trying to appeal to all demographics isn’t the best strategy on social media. Luckily platforms like Facebook Ads are highly customisable and allow you to specify factors like age, location, interests etc. This lets you find the customers you’d prefer easier and faster.
Creative potential
There are so many ideas you can explore when it comes to social media. You may have heard that video is 1200% more successful than other forms of content, generating more likes and shares than text and photos combined. With social media, you have the freedom to explore all kinds of content, including interesting videos, competitions, giveaways, and behind-the-scenes looks at your brand.
The Biggest Social Media Platforms
Anchor’s strategy for social media marketing on the Gold Coast includes the following players:
The most widely used social media website with almost three billion users, Facebook is the world’s third most visited website behind Google and YouTube. It’s incredibly customisable and budget-friendly, with ads that are easy to set up and a world of existing users. It also has a lot of retargeting potential, so you can run ads to target your existing customers with new products and specials.
Instagram has over a billion monthly users, ads are easy to create there, and you can make use of the benefits of an engaging video or beautiful photo. Because the Meta family also owns Instagram, you can use Facebook Ads or tools like Hootsuite to create and share content across multiple channels.
While you may have limited characters to work with, Twitter is a productive place to build a community around your brand. You can chat with customers and run targeted ads for less money.
Spotify
Advertise on Spotify, and you can reach music lovers with ads that blend into their listening experience naturally. The world’s number one music streaming service allows targeted advertising and easy-to-track results.
Youtube
YouTube has a reputation for being the second biggest search engine after Google, and it allows you to educate, entertain and win over new customers with the effective power of video.
LinkedIn is the platform to be on if you want to target your advertising to professionals in a particular industry or role.
/ Gold Coast Social Media Marketing with Anchor
Anchor can evaluate your social media performance, craft you a new one based on what’s best for your business and deliver a strategy that talks to your customers in your unique brand voice.
