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SEO
From the right keywords to the best links to the proper techniques, Anchor has the SEO skills to help you stand out in Sydney.
In Sydney, there’s always more to discover. Beyond world-famous landmarks like the Sydney Opera House and Bondi Beach, there are seemingly endless shopping, dining, nightlife and leisure options stretching from the bustling inner city to the many distinct suburbs. Yet the opportunities in Sydney aren’t just for tourists. With professional services driving the city’s 100 billion dollar plus per year economy, there’s plenty of room for you. But in a digital world, if people can’t find you online, you’ll be left behind.
More than a trillion Google searches are performed per day, yet most users never click beyond the first page of results. You need a strategy to cut through the noise and stand out among the competition, and it’s that strategy Anchor can provide.
More than a trillion Google searches are performed per day, yet most users never click beyond the first page of results. You need a strategy to cut through the noise and stand out among the competition, and it’s that strategy Anchor can provide.
As a full-service creative marketing agency, Anchor can provide SEO and a range of other services you need to attract and retain the right customers. We’ve already helped many purpose-driven brands in areas like technology, retail and health to succeed. Now, we can provide SEO services to other Sydney brands on the rise.
While our finger is on the pulse of the latest developments in SEO and digital marketing in general, we never lose track of timeless principles that have always worked. If you’ve been looking for an SEO agency in Sydney, we’re happy to help you.
While our finger is on the pulse of the latest developments in SEO and digital marketing in general, we never lose track of timeless principles that have always worked. If you’ve been looking for an SEO agency in Sydney, we’re happy to help you.
What is SEO?
Search engine optimisation (SEO) is the process of increasing your website’s visibility on search engines through organic (non-paid) means.
It’s different from pay-per-click (PPC), a form of paid advertising that takes you to the top of search engines for a fee (but is also an important part of your overall digital marketing strategy).
Search engines “crawl” the web to find pages on websites and index them. When you type a query into Google, these bots go through their indexes to bring you the most relevant results; however, they don’t just compile their rankings based on how closely the content matches your search queries. The quality of the web pages and their content plays the most important role. That’s why good SEO focuses not only on the bots but also on the experiences of human readers.
Organic search drives half of all website traffic. And while most of that activity takes place on Google, other search engines like Bing are still used by high enough numbers of people to offer their own unique advantages. That’s why Anchor’s approach to SEO in Sydney focuses on what you should say and where you should be for the best possible impact.
Search engines “crawl” the web to find pages on websites and index them. When you type a query into Google, these bots go through their indexes to bring you the most relevant results; however, they don’t just compile their rankings based on how closely the content matches your search queries. The quality of the web pages and their content plays the most important role. That’s why good SEO focuses not only on the bots but also on the experiences of human readers.
Organic search drives half of all website traffic. And while most of that activity takes place on Google, other search engines like Bing are still used by high enough numbers of people to offer their own unique advantages. That’s why Anchor’s approach to SEO in Sydney focuses on what you should say and where you should be for the best possible impact.
SEO Techniques
There’s more than one way to improve a website’s SEO, and a good strategy will make the most of multiple options. Anchor’s methods for SEO in Sydney include:
Keyword research
When you know which words and phrases people are using to find your website, you’ll know which ones to focus on. There are many places to subtly insert keywords: in the copy of your site pages, in marketing blogs, in meta titles and in H1 tags, among other spots. Anchor can research the right keywords and discreetly place them in your content so that they amplify, rather than distract from, your message.
Copywriting
One of the biggest advantages of digital marketing is that it’s so much more affordable than traditional techniques. One example of this is marketing blogs, which are less expensive than printed materials but can drive so much more traffic to your site, potentially reaching the entire world. The figures show some firm benefits in favour of blogging, with 77% of Fortune 500 companies having a dedicated blog and companies that regularly blog receiving 3.5 times more traffic.
Anchor can take charge of your blog, adopting your tone of voice while selling your services so that you can attend to your clients.
Anchor can take charge of your blog, adopting your tone of voice while selling your services so that you can attend to your clients.
Link building
Backlinks (links to your site from other websites) help to increase your sales and your brand authority. There are different ways you can approach link building. You can build your own reputation so that other companies approach you, or you can approach them. Anchor can take the approach that suits you best.
SEO Benefits
Reasons to turn to Anchor for SEO Sydney services include:
- It’s an effective long-term strategy. It may take longer than PPC to reach where you want to be, but the results are outstanding and long-lasting.
- It increases your brand authority and credibility in the eyes of the public, establishing you as a “thought leader” in your field.
- It’s incredibly effective with a very high return on investment.
- It improves the responsiveness of your site across multiple devices: laptops, tablets, smartphones, etc.
What is SEO?
Search engine optimisation (SEO) is the process of increasing your website’s visibility on search engines through organic (non-paid) means.
It’s different from pay-per-click (PPC), a form of paid advertising that takes you to the top of search engines for a fee (but is also an important part of your overall digital marketing strategy).
Search engines “crawl” the web to find pages on websites and index them. When you type a query into Google, these bots go through their indexes to bring you the most relevant results; however, they don’t just compile their rankings based on how closely the content matches your search queries. The quality of the web pages and their content plays the most important role. That’s why good SEO focuses not only on the bots but also on the experiences of human readers.
Organic search drives half of all website traffic. And while most of that activity takes place on Google, other search engines like Bing are still used by high enough numbers of people to offer their own unique advantages. That’s why Anchor’s approach to SEO in Sydney focuses on what you should say and where you should be for the best possible impact.
Search engines “crawl” the web to find pages on websites and index them. When you type a query into Google, these bots go through their indexes to bring you the most relevant results; however, they don’t just compile their rankings based on how closely the content matches your search queries. The quality of the web pages and their content plays the most important role. That’s why good SEO focuses not only on the bots but also on the experiences of human readers.
Organic search drives half of all website traffic. And while most of that activity takes place on Google, other search engines like Bing are still used by high enough numbers of people to offer their own unique advantages. That’s why Anchor’s approach to SEO in Sydney focuses on what you should say and where you should be for the best possible impact.
SEO Techniques
There’s more than one way to improve a website’s SEO, and a good strategy will make the most of multiple options. Anchor’s methods for SEO in Sydney include:
Keyword research
When you know which words and phrases people are using to find your website, you’ll know which ones to focus on. There are many places to subtly insert keywords: in the copy of your site pages, in marketing blogs, in meta titles and in H1 tags, among other spots. Anchor can research the right keywords and discreetly place them in your content so that they amplify, rather than distract from, your message.
Copywriting
One of the biggest advantages of digital marketing is that it’s so much more affordable than traditional techniques. One example of this is marketing blogs, which are less expensive than printed materials but can drive so much more traffic to your site, potentially reaching the entire world. The figures show some firm benefits in favour of blogging, with 77% of Fortune 500 companies having a dedicated blog and companies that regularly blog receiving 3.5 times more traffic.
Anchor can take charge of your blog, adopting your tone of voice while selling your services so that you can attend to your clients.
Anchor can take charge of your blog, adopting your tone of voice while selling your services so that you can attend to your clients.
Link building
Backlinks (links to your site from other websites) help to increase your sales and your brand authority. There are different ways you can approach link building. You can build your own reputation so that other companies approach you, or you can approach them. Anchor can take the approach that suits you best.
SEO Benefits
Reasons to turn to Anchor for SEO Sydney services include:
- It’s an effective long-term strategy. It may take longer than PPC to reach where you want to be, but the results are outstanding and long-lasting.
- It increases your brand authority and credibility in the eyes of the public, establishing you as a “thought leader” in your field.
- It’s incredibly effective with a very high return on investment.
- It improves the responsiveness of your site across multiple devices: laptops, tablets, smartphones, etc.
/ seo in sydney
If you’re serious about growing your business in Sydney, Anchor can help you get where you want to be with our SEO services.
