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PPC
PPC advertising places you at the top of search engine results for a fee. But you’re in control of everything, including how much money you spend. The reach and return on investment make it well worth your while.
The ads you see at the top of search engines, as well as most of the ads you see on websites and in apps, are pay-per-click (PPC) advertisements. When you type a product or service into Google and see ‘Sponsored’ results at the top of the page, you’re witnessing PPC in action.
While search engine optimisation (SEO) focuses on using organic methods of search engine ranking, PPC accomplishes the same job faster for a fee. But the fact that it’s easy to recognise PPC as paid advertising doesn’t hurt your cause. On the contrary, paid advertisements have an average 200% return on investment. You can double every dollar you spend and potentially make a lot more.
While search engine optimisation (SEO) focuses on using organic methods of search engine ranking, PPC accomplishes the same job faster for a fee. But the fact that it’s easy to recognise PPC as paid advertising doesn’t hurt your cause. On the contrary, paid advertisements have an average 200% return on investment. You can double every dollar you spend and potentially make a lot more.
About 65% of customers click on PPC ads, and a good PPC campaign can increase your brand awareness by up to 80%. In a competitive environment like Sydney, visibility matters. With Google Ads and other PPC services, Anchor can help you stand out from the crowd and make the most of the opportunities this city offers.
As a full-service creative marketing agency, Anchor can step right into the role of a Google Ads agency and get you results.
As a full-service creative marketing agency, Anchor can step right into the role of a Google Ads agency and get you results.
How PPC works
With PPC, you set your budget and choose how much you’ll pay when a web user clicks on your ad. You only have to pay when your ad is clicked.
It starts with bidding on keywords and making a “maximum bid” for how much you’re willing to pay for each one. But you rarely pay the maximum bid, and it’s not as simple as just paying more to get better results. When someone searches Google for one of the keywords you’ve made a bid on, Google combines your maximum CPC (cost-per-click) with other ranking factors like the relevance of your ad to the inquiry and the quality of your landing page.
PPC ads can be made up of any combination of images, videos and text. By far, the most popular PPC platform is Google Ads, which is easy to use and gives you precise control of your campaign and how much you spend. Social media is also a place for PPC to flourish, with Facebook Ads as a popular platform.
While fulfilling the role of a PPC agency in Sydney, Anchor understands the ranking systems of PPC platforms and how to use them to drive conversions. We’ll help you make the most of their many advantages.
PPC ads can be made up of any combination of images, videos and text. By far, the most popular PPC platform is Google Ads, which is easy to use and gives you precise control of your campaign and how much you spend. Social media is also a place for PPC to flourish, with Facebook Ads as a popular platform.
While fulfilling the role of a PPC agency in Sydney, Anchor understands the ranking systems of PPC platforms and how to use them to drive conversions. We’ll help you make the most of their many advantages.
Benefits of PPC
The benefits of using PPC platforms like Google Ads in Sydney include:
- You can achieve a high ranking very quickly.
- When you combine PPC with SEO, you set yourself up for long-term ranking success.
- You control absolutely every aspect of your campaign, including how long your ads run for and how much money you spend.
- It’s easy to focus on the right demographics and target your ads towards them.
- Your results are easy to measure, and your approach is easy to refine.
- Algorithm changes have minimal effect on PPC ads.
PPC Platforms
Here are the top platforms you can use for PPC marketing in Sydney:
Google Ads
The most widely used PPC platform in the world, Google Ads, gives you first-page rankings on the web’s number one search engine while keeping everything within your control. If you want high conversions and return on investment, Google Ads in Sydney is a must.
Facebook PPC
Half the world is on social media, and while new platforms continue to spring up, Facebook remains the most popular. With almost three billion active users, the social media titan is the third most-visited website in the world and provides an easy-to-use platform that’s simple to track your results on.
The world’s largest professional networking website has PPC options of its own, and it’s the place to be if you want to reach professionals in a particular industry.
Bing
The second biggest search engine in the world offers its own PPC platform through Microsoft Advertising (formerly Bing Ads). Less competition, a lower cost per click (CPC) rate and an extended reach (including an older demographic) are just some of the benefits of advertising with Bing.
PPC in Sydney with Anchor
You’re busy running your business, of course. That’s why Anchor can take charge of your Google Ads campaign in Sydney to keep finding you new clients and customers.
By taking control of your PPC campaigns, including your Google Ads, we can draw on our knowledge and experience to increase your conversions and sales.
Whether Google Ads, Microsoft Advertising or Facebook Ads would best suit your business in Sydney, drop us a line. We’ll get you started on the path to PPC success.
Whether Google Ads, Microsoft Advertising or Facebook Ads would best suit your business in Sydney, drop us a line. We’ll get you started on the path to PPC success.
How PPC works
With PPC, you set your budget and choose how much you’ll pay when a web user clicks on your ad. You only have to pay when your ad is clicked.
It starts with bidding on keywords and making a “maximum bid” for how much you’re willing to pay for each one. But you rarely pay the maximum bid, and it’s not as simple as just paying more to get better results. When someone searches Google for one of the keywords you’ve made a bid on, Google combines your maximum CPC (cost-per-click) with other ranking factors like the relevance of your ad to the inquiry and the quality of your landing page.
PPC ads can be made up of any combination of images, videos and text. By far, the most popular PPC platform is Google Ads, which is easy to use and gives you precise control of your campaign and how much you spend. Social media is also a place for PPC to flourish, with Facebook Ads as a popular platform.
While fulfilling the role of a PPC agency in Sydney, Anchor understands the ranking systems of PPC platforms and how to use them to drive conversions. We’ll help you make the most of their many advantages.
PPC ads can be made up of any combination of images, videos and text. By far, the most popular PPC platform is Google Ads, which is easy to use and gives you precise control of your campaign and how much you spend. Social media is also a place for PPC to flourish, with Facebook Ads as a popular platform.
While fulfilling the role of a PPC agency in Sydney, Anchor understands the ranking systems of PPC platforms and how to use them to drive conversions. We’ll help you make the most of their many advantages.
Benefits of PPC
The benefits of using PPC platforms like Google Ads in Sydney include:
- You can achieve a high ranking very quickly.
- When you combine PPC with SEO, you set yourself up for long-term ranking success.
- You control absolutely every aspect of your campaign, including how long your ads run for and how much money you spend.
- It’s easy to focus on the right demographics and target your ads towards them.
- Your results are easy to measure, and your approach is easy to refine.
- Algorithm changes have minimal effect on PPC ads.
PPC Platforms
Here are the top platforms you can use for PPC marketing in Sydney:
Google Ads
The most widely used PPC platform in the world, Google Ads, gives you first-page rankings on the web’s number one search engine while keeping everything within your control. If you want high conversions and return on investment, Google Ads in Sydney is a must.
Facebook PPC
Half the world is on social media, and while new platforms continue to spring up, Facebook remains the most popular. With almost three billion active users, the social media titan is the third most-visited website in the world and provides an easy-to-use platform that’s simple to track your results on.
The world’s largest professional networking website has PPC options of its own, and it’s the place to be if you want to reach professionals in a particular industry.
Bing
The second biggest search engine in the world offers its own PPC platform through Microsoft Advertising (formerly Bing Ads). Less competition, a lower cost per click (CPC) rate and an extended reach (including an older demographic) are just some of the benefits of advertising with Bing.
PPC in Sydney with Anchor
You’re busy running your business, of course. That’s why Anchor can take charge of your Google Ads campaign in Sydney to keep finding you new clients and customers.
By taking control of your PPC campaigns, including your Google Ads, we can draw on our knowledge and experience to increase your conversions and sales.
Whether Google Ads, Microsoft Advertising or Facebook Ads would best suit your business in Sydney, drop us a line. We’ll get you started on the path to PPC success.
Whether Google Ads, Microsoft Advertising or Facebook Ads would best suit your business in Sydney, drop us a line. We’ll get you started on the path to PPC success.
