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PPC
With PPC, you only have to pay when you perform. Luckily it’s easy to perform beyond your expectations thanks to PPC’s tremendous influence and return on investment.
There’s an easy way to shoot straight to the top of search engine results. You’ve already seen it in action. Type the name of the product or service into Google, and you’re likely to discover the first few results are all ads. What you’ve witnessed from these sponsored posts is the power of PPC.
PPC (pay-per-click) advertising is a method of digital advertising that involves paying when a user clicks one of your ads. The reason it’s so effective is that when it’s done right, the fee is nothing compared to the amount of money it can make you. PPC can increase brand awareness by as much as 80%, and paid ads have a 200% return on investment. That means you get a dollar back for every dollar spent, plus you can make a lot more.
PPC (pay-per-click) advertising is a method of digital advertising that involves paying when a user clicks one of your ads. The reason it’s so effective is that when it’s done right, the fee is nothing compared to the amount of money it can make you. PPC can increase brand awareness by as much as 80%, and paid ads have a 200% return on investment. That means you get a dollar back for every dollar spent, plus you can make a lot more.
No matter what sort of business you’re in, PPC gives you the power to target based on all kinds of demographics. Using services like Google Ads on the Sunshine Coast, you can increase your visibility among the people looking for you in your area.
More than a sun-drenched tourist destination, the Sunshine Coast has Queensland’s second highest-performing regional economy and 100,000 new jobs expected to arrive in the coming years. The economy's main drivers are the service industry, tourism, construction and retail. But whatever business you’re in, you can succeed with the services of the right PPC agency on the Sunshine Coast. And Anchor has the skills to be that PPC agency for you.
More than a sun-drenched tourist destination, the Sunshine Coast has Queensland’s second highest-performing regional economy and 100,000 new jobs expected to arrive in the coming years. The economy's main drivers are the service industry, tourism, construction and retail. But whatever business you’re in, you can succeed with the services of the right PPC agency on the Sunshine Coast. And Anchor has the skills to be that PPC agency for you.
What is PPC?
Pay-per-click advertising involves paying a little bit of money every time someone clicks your ad.
It’s a fast way to reach the top of the search engines and grow your business. Although ads on search engines are easy to identify, they are still effective. Stats show 63% of people have clicked a Google ad.
Google Ads is the most popular PPC platform, and the advertisements that it runs can be made up of text, videos, pictures or any kind of combination. It works this way: you bid on a keyword, competing with others who are also bidding on that same keyword. When someone searches for a particular phrase that includes that keyword, Google combines your highest bid amount with your Quality Score to decide where you should rank. The Quality Score is based on how good Google determines your ad, landing page and keywords to be.
It’s easy and cost-effective to control a Google Ads campaign, but it can be time-consuming when you have a business to run. That’s why Anchor is on hand to take care of your Google Ads management on the Sunshine Coast.
Google Ads is the most popular PPC platform, and the advertisements that it runs can be made up of text, videos, pictures or any kind of combination. It works this way: you bid on a keyword, competing with others who are also bidding on that same keyword. When someone searches for a particular phrase that includes that keyword, Google combines your highest bid amount with your Quality Score to decide where you should rank. The Quality Score is based on how good Google determines your ad, landing page and keywords to be.
It’s easy and cost-effective to control a Google Ads campaign, but it can be time-consuming when you have a business to run. That’s why Anchor is on hand to take care of your Google Ads management on the Sunshine Coast.
Benefits of PPC
Some of the most significant advantages of PPC management for your business on the Sunshine Coast include:
- It’s a way to achieve results quickly on its own, but it’s even more powerful when combined with the organic results of SEO.
- You have complete control over everything to do with your ad. You set the budget, and you never have to go over it (but of course, you can adjust it when you want to).
- Results are straightforward to track and measure.
- It’s a cost-effective strategy; even average results will likely give you back more than you put in.
- It’s not easily affected by algorithm changes.
- Services like Google Ads have a lot of marketing and performance data and information, which is easy to access.
Common PPC Platforms
While we’ve already established the popularity and quality of Google Ads, there are other platforms worth focusing on as part of your PPC strategy on the Sunshine Coast:
Bing
The world’s second-biggest search engine may not be as popular as Google, but it has unique advantages. There’s less competition, a lower cost per click, an older audience to reach and tight control over demographics.
Facebook Ads
The world’s biggest social media site is a rich source of ad revenue with highly customisable targeting, easy tracking and measuring and countless existing users ready for you to reach.
The world’s largest professional networking website also has its form of PPC advertising. If you want to target your ads to professionals in a particular industry, it’s the platform to be on.
Sunshine Coast PPC with Anchor
There’s a world of opportunity waiting for you out there. Using Google Ads on the Sunshine Coast can help you get started by making that all-important first connection with your ideal kind of customer.
Anchor is always keeping in touch with the latest developments in search engine marketing. Using Google Ads or Facebook Ads for Sunshine Coast businesses is second nature to us now.
There’s no need for lock-in contracts. Instead, we rely on the quality of our work to motivate you to work with us on PPC again.
Drop us a line to see how we can provide the services on the Sunshine Coast as a PPC agency.
There’s no need for lock-in contracts. Instead, we rely on the quality of our work to motivate you to work with us on PPC again.
Drop us a line to see how we can provide the services on the Sunshine Coast as a PPC agency.
What is PPC?
Pay-per-click advertising involves paying a little bit of money every time someone clicks your ad.
It’s a fast way to reach the top of the search engines and grow your business. Although ads on search engines are easy to identify, they are still effective. Stats show 63% of people have clicked a Google ad.
Google Ads is the most popular PPC platform, and the advertisements that it runs can be made up of text, videos, pictures or any kind of combination. It works this way: you bid on a keyword, competing with others who are also bidding on that same keyword. When someone searches for a particular phrase that includes that keyword, Google combines your highest bid amount with your Quality Score to decide where you should rank. The Quality Score is based on how good Google determines your ad, landing page and keywords to be.
It’s easy and cost-effective to control a Google Ads campaign, but it can be time-consuming when you have a business to run. That’s why Anchor is on hand to take care of your Google Ads management on the Sunshine Coast.
Google Ads is the most popular PPC platform, and the advertisements that it runs can be made up of text, videos, pictures or any kind of combination. It works this way: you bid on a keyword, competing with others who are also bidding on that same keyword. When someone searches for a particular phrase that includes that keyword, Google combines your highest bid amount with your Quality Score to decide where you should rank. The Quality Score is based on how good Google determines your ad, landing page and keywords to be.
It’s easy and cost-effective to control a Google Ads campaign, but it can be time-consuming when you have a business to run. That’s why Anchor is on hand to take care of your Google Ads management on the Sunshine Coast.
Benefits of PPC
Some of the most significant advantages of PPC management for your business on the Sunshine Coast include:
- It’s a way to achieve results quickly on its own, but it’s even more powerful when combined with the organic results of SEO.
- You have complete control over everything to do with your ad. You set the budget, and you never have to go over it (but of course, you can adjust it when you want to).
- Results are straightforward to track and measure.
- It’s a cost-effective strategy; even average results will likely give you back more than you put in.
- It’s not easily affected by algorithm changes.
- Services like Google Ads have a lot of marketing and performance data and information, which is easy to access.
Common PPC Platforms
While we’ve already established the popularity and quality of Google Ads, there are other platforms worth focusing on as part of your PPC strategy on the Sunshine Coast:
Bing
The world’s second-biggest search engine may not be as popular as Google, but it has unique advantages. There’s less competition, a lower cost per click, an older audience to reach and tight control over demographics.
Facebook Ads
The world’s biggest social media site is a rich source of ad revenue with highly customisable targeting, easy tracking and measuring and countless existing users ready for you to reach.
The world’s largest professional networking website also has its form of PPC advertising. If you want to target your ads to professionals in a particular industry, it’s the platform to be on.
Sunshine Coast PPC with Anchor
There’s a world of opportunity waiting for you out there. Using Google Ads on the Sunshine Coast can help you get started by making that all-important first connection with your ideal kind of customer.
Anchor is always keeping in touch with the latest developments in search engine marketing. Using Google Ads or Facebook Ads for Sunshine Coast businesses is second nature to us now.
There’s no need for lock-in contracts. Instead, we rely on the quality of our work to motivate you to work with us on PPC again.
Drop us a line to see how we can provide the services on the Sunshine Coast as a PPC agency.
There’s no need for lock-in contracts. Instead, we rely on the quality of our work to motivate you to work with us on PPC again.
Drop us a line to see how we can provide the services on the Sunshine Coast as a PPC agency.
