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PPC
PPC is a powerful method of online advertising that gets you to the top of search engines for a fee. But you set the cost, and you’re in control.
We’ve all had the experience of typing a search term or phrase into Google and finding that the top results are all ads. You probably recognise the word ‘sponsored’ in bold at the top of each result. What you’ve seen is pay-per-click (PPC) in action.
PPC is a form of paid advertising that gives you total control over how much you spend, and it’s also one of the most effective. When it’s used correctly, it results in an average return on investment of 200%. That means you can at least double every dollar you spend and potentially earn even more than that.
PPC is a form of paid advertising that gives you total control over how much you spend, and it’s also one of the most effective. When it’s used correctly, it results in an average return on investment of 200%. That means you can at least double every dollar you spend and potentially earn even more than that.
With its growing developments and family-friendly activities, Brisbane is an excellent place to do business. When choosing an agency to take on the task of your PPC management in Brisbane, it helps to find one who knows what the people in your city are looking for.
Anchor can help the right people find you online using strategic PPC management in Brisbane.
Anchor can help the right people find you online using strategic PPC management in Brisbane.
How PPC Works
The short definition of PPC is that you pay a fee every time someone clicks on your ad. If your ad is performing to its full potential, you can make a significant profit while spending very little by comparison.
There are some detailed guides to PPC online, but basically, PPC ads can be made up of text, images, video etc., in any combination. The most widely-used PPC platform is Google Ads, but it’s far from your only option for achieving success with PPC. There are a few main platforms that Anchor targets as part of our services as a PPC agency in Brisbane.
The process consists of setting your campaign goals, choosing keywords to bid on, setting your budget, adding a destination URL for your potential customers to land on and building your ad.
Google has its own formulas to decide which ads appear in response to a search. Based on factors that Anchor can help with, like landing page quality and keywords, it will assign a Quality Score to your ad and multiply it by your maximum bid (how much money you’re willing to spend). These two factors make up your ad rank, and the ads with the highest rank reach the top of the results page.
The process consists of setting your campaign goals, choosing keywords to bid on, setting your budget, adding a destination URL for your potential customers to land on and building your ad.
Google has its own formulas to decide which ads appear in response to a search. Based on factors that Anchor can help with, like landing page quality and keywords, it will assign a Quality Score to your ad and multiply it by your maximum bid (how much money you’re willing to spend). These two factors make up your ad rank, and the ads with the highest rank reach the top of the results page.
Benefits of PPC
For search engine success, it’s a great idea to use a mix of PPC and SEO (search engine optimisation) tactics. Some of the biggest advantages of PPC include:
- Fast results, especially when compared to trying to rank organically (although you should do both for your best possible chance of success).
- Control over all aspects of your ad campaign, including how often your ads run and how much you spend.
- It’s super-easy to track, test and measure your results.
- You can easily focus on finding and targeting the right demographics of customers.
Learning to use a tool like Google Ads for PPC is relatively easy. But if you’re like most business owners, your biggest challenge is time. There simply aren’t enough hours in the day for you to take time out to plan, execute and refine your PPC strategy. That’s why Anchor can take control, working closely alongside you to ensure we stay true to your vision and story.
PPC Platforms
There are more PPC platforms than people may expect, and some of the main ones we target at Anchor include:
Google ads
As the most widely used PPC platform, Google ads take you where you want to be: the top spot on the first page of Google.
Facebook PPC
With more than half the world’s population on social media, it makes sense that it’s a place you should focus your attention and marketing efforts. Facebook is still the world's most prominent social media site, and Facebook Ads is easy to use while allowing you to keep a close eye on your competition.
Using LinkedIn makes it easy to create professional connections and specifically target people in the industries you want to reach.
Bing
The world’s second-largest search engine has some unique advantages: an older demographic to reach, a lower-cost CPC rate, and less competition. It pays to advertise on both Google and Bing, so you have the best possible chance of reaching the widest audience.
PPC in Brisbane with Anchor
If you’re too busy to run your own PPC campaign but like the sound of what it can do for your business, who can you turn to?
The answer: Anchor can run your Google Ads campaign.
With our deep knowledge of search engine marketing, including SEO and PPC, we have the skills to take care of your Google Ads management in Brisbane.
We make it our mission to keep up with new developments in search so that our approach is always strategic and never about guessing. It’s a method that’s worked out for us, as we’ve managed to maintain lasting client relationships with just the quality of our service—no need for lock-in contracts.
Get in touch with Anchor, a Google Ads agency in Brisbane designed to drive results.
With our deep knowledge of search engine marketing, including SEO and PPC, we have the skills to take care of your Google Ads management in Brisbane.
We make it our mission to keep up with new developments in search so that our approach is always strategic and never about guessing. It’s a method that’s worked out for us, as we’ve managed to maintain lasting client relationships with just the quality of our service—no need for lock-in contracts.
Get in touch with Anchor, a Google Ads agency in Brisbane designed to drive results.
How PPC Works
The short definition of PPC is that you pay a fee every time someone clicks on your ad. If your ad is performing to its full potential, you can make a significant profit while spending very little by comparison.
There are some detailed guides to PPC online, but basically, PPC ads can be made up of text, images, video etc., in any combination. The most widely-used PPC platform is Google Ads, but it’s far from your only option for achieving success with PPC. There are a few main platforms that Anchor targets as part of our services as a PPC agency in Brisbane.
The process consists of setting your campaign goals, choosing keywords to bid on, setting your budget, adding a destination URL for your potential customers to land on and building your ad.
Google has its own formulas to decide which ads appear in response to a search. Based on factors that Anchor can help with, like landing page quality and keywords, it will assign a Quality Score to your ad and multiply it by your maximum bid (how much money you’re willing to spend). These two factors make up your ad rank, and the ads with the highest rank reach the top of the results page.
The process consists of setting your campaign goals, choosing keywords to bid on, setting your budget, adding a destination URL for your potential customers to land on and building your ad.
Google has its own formulas to decide which ads appear in response to a search. Based on factors that Anchor can help with, like landing page quality and keywords, it will assign a Quality Score to your ad and multiply it by your maximum bid (how much money you’re willing to spend). These two factors make up your ad rank, and the ads with the highest rank reach the top of the results page.
Benefits of PPC
For search engine success, it’s a great idea to use a mix of PPC and SEO (search engine optimisation) tactics. Some of the biggest advantages of PPC include:
- Fast results, especially when compared to trying to rank organically (although you should do both for your best possible chance of success).
- Control over all aspects of your ad campaign, including how often your ads run and how much you spend.
- It’s super-easy to track, test and measure your results.
- You can easily focus on finding and targeting the right demographics of customers.
Learning to use a tool like Google Ads for PPC is relatively easy. But if you’re like most business owners, your biggest challenge is time. There simply aren’t enough hours in the day for you to take time out to plan, execute and refine your PPC strategy. That’s why Anchor can take control, working closely alongside you to ensure we stay true to your vision and story.
PPC Platforms
There are more PPC platforms than people may expect, and some of the main ones we target at Anchor include:
Google ads
As the most widely used PPC platform, Google ads take you where you want to be: the top spot on the first page of Google.
Facebook PPC
With more than half the world’s population on social media, it makes sense that it’s a place you should focus your attention and marketing efforts. Facebook is still the world's most prominent social media site, and Facebook Ads is easy to use while allowing you to keep a close eye on your competition.
Using LinkedIn makes it easy to create professional connections and specifically target people in the industries you want to reach.
Bing
The world’s second-largest search engine has some unique advantages: an older demographic to reach, a lower-cost CPC rate, and less competition. It pays to advertise on both Google and Bing, so you have the best possible chance of reaching the widest audience.
PPC in Brisbane with Anchor
If you’re too busy to run your own PPC campaign but like the sound of what it can do for your business, who can you turn to?
The answer: Anchor can run your Google Ads campaign.
With our deep knowledge of search engine marketing, including SEO and PPC, we have the skills to take care of your Google Ads management in Brisbane.
We make it our mission to keep up with new developments in search so that our approach is always strategic and never about guessing. It’s a method that’s worked out for us, as we’ve managed to maintain lasting client relationships with just the quality of our service—no need for lock-in contracts.
Get in touch with Anchor, a Google Ads agency in Brisbane designed to drive results.
With our deep knowledge of search engine marketing, including SEO and PPC, we have the skills to take care of your Google Ads management in Brisbane.
We make it our mission to keep up with new developments in search so that our approach is always strategic and never about guessing. It’s a method that’s worked out for us, as we’ve managed to maintain lasting client relationships with just the quality of our service—no need for lock-in contracts.
Get in touch with Anchor, a Google Ads agency in Brisbane designed to drive results.
/ Work with Anchor
Anchor has the skills to step into many roles: marketing agency, brand strategist, graphic design agency in Brisbane. As a creative agency, we’re versatile and focused on representing your business your way.
Our graphic design services don’t just look flashy, they reflect your branding and your services with authenticity. While our solutions are data-driven, the outcome is always a better experience for human readers.
Drop us a line and we’ll have a chat about the right creative approach to see you succeed in Brisbane.
Drop us a line and we’ll have a chat about the right creative approach to see you succeed in Brisbane.
