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SEO (Search Engine Optimisation)
When you type a query into Google’s search bar, a process takes place behind the scenes to bring you the most relevant results. Google’s bots, or “spiders”, crawl the web and index cached files into the search engine’s database. When you search for a phrase, Google returns the sites it has stored. Among Google’s 200 ranking factors are site speed, content quality and length, link quality, keywords, images and headings.
Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in search engine results (SERPs). Rather than fighting to be seen among millions of other sites, the objective is to make it into the first few results of Google’s organic, unpaid traffic. Or better yet, with the right search engine optimisation strategy, first place.
Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in search engine results (SERPs). Rather than fighting to be seen among millions of other sites, the objective is to make it into the first few results of Google’s organic, unpaid traffic. Or better yet, with the right search engine optimisation strategy, first place.
With over a decade in the industry, Anchor understands that while SEO is always changing, some approaches stay relevant because they work. We keep on top of all these new developments while understanding the foundation of search engine optimisation. Instead of chasing cars, we continue to use methods that work and have always worked. Our commitment to consistency has seen us achieve consistent results despite any ups and downs in the industry.
Not only have we helped businesses achieve more clicks and conversions, but we’ve also transformed businesses through best-practice SEO. These transformations have always aligned with the brand identity of the business and the stories they have wanted to tell.
Not only have we helped businesses achieve more clicks and conversions, but we’ve also transformed businesses through best-practice SEO. These transformations have always aligned with the brand identity of the business and the stories they have wanted to tell.
Anchor will help you find out what questions your potential customers are asking and how to be their answer. Our approach incorporates up-to-speed knowledge of recent developments and a deep understanding of timeless principles.
We don’t optimise everything in sight just because we can. We deep dive into your website to find out what’s working and what’s not. Rather than adopting a silo mentality to different channels, we take an integrated approach: social media, link building, content marketing etc., are intertwined with a level of keyword research you’d be hard-pressed to find from other agencies. Based in Brisbane, we’re a creative marketing agency that takes the mystery out of the search engine optimisation approach. We look forward to working with you towards common goals and showing you our methods along the way.
A straightforward approach
SEO isn’t a dark art, and there’s nothing mystical about it. It’s the practice of aligning your website and other channels with your business goals. The answers lie not in magic but in knowledge, experience, skill and common sense.
As a Brisbane-based full-service creative agency, at Anchor, we like to keep our SEO approach simple. There’s no point overhauling the entire website if a few modifications will do. Instead, we focus on airtight strategies that are designed to work for you.
Optimised for humans, not machines
Despite all the focus on search engines, best practice SEO involves optimising your site for human eyes. We always investigate digital native behavioural patterns in relation to both your brand and your industry. A good place to start is the question, “What would I Google?”
While the technical elements of search engine rankings are important, ultimately, purchasing lies in the hands of humans. Easy-to-read, informative, high-quality content is a Google ranking factor. Throwing some keywords on a poorly written page in an attempt to tick Google’s boxes is simply not a strategy that will work.
Focus on providing useful information to your potential customers, and you’ll reap the rewards. Anchor will never compromise on content. We also know what kind of content to publish and where for the best possible results. Exceptional content makes a powerful difference to your conversions, as few other factors can. But you don’t need to bring a copywriter into your in-house team when you partner with Anchor.
Focus on providing useful information to your potential customers, and you’ll reap the rewards. Anchor will never compromise on content. We also know what kind of content to publish and where for the best possible results. Exceptional content makes a powerful difference to your conversions, as few other factors can. But you don’t need to bring a copywriter into your in-house team when you partner with Anchor.
Transparent reports
Do you want to participate in the SEO strategy of your business but find technical language confusing and off-putting?
At Anchor, we like to keep things clear. Jargon and word salad are not our styles. As your Brisbane-based digital partner, we’ll offer you plain English reporting and guidance. Together, we’ll steer the ship to where you want to go.
Testing for the best outcome
Our ways of working are never set in stone. We have many tools and approaches, and sometimes it’s clear that it’s time to try a different one.
If there’s a way to achieve better results, we find it. There are challenges involved with knowing what aspects of your website to tweak in order to test and measure the results. Anchor can oversee A/B and multivariate testing that’s focused, intentional and doesn’t waste time or resources in the pursuit of what works.
Extensive research and a thorough look at your website will allow us to observe what might be limiting your site’s potential and come up with solutions.
Drop us a line for Brisbane-based SEO services that will get you seen by the people who could benefit the most from your product or service. No secrecy or jargon, just straight talk and long-lasting results.
Extensive research and a thorough look at your website will allow us to observe what might be limiting your site’s potential and come up with solutions.
Drop us a line for Brisbane-based SEO services that will get you seen by the people who could benefit the most from your product or service. No secrecy or jargon, just straight talk and long-lasting results.
A straightforward approach
SEO isn’t a dark art, and there’s nothing mystical about it. It’s the practice of aligning your website and other channels with your business goals. The answers lie not in magic but in knowledge, experience, skill and common sense.
At Anchor we like to keep our approach simple. There’s no point overhauling the entire website if a few modifications will do. Instead, we focus on airtight strategies that are designed to work for you.
Optimised for humans, not machines
Despite all the focus on search engines, best practice SEO involves optimising your site for human eyes. We always investigate digital native behavioural patterns in relation to both your brand and your industry. A good place to start is the question “what would I Google?”
While the technical elements of search engine rankings are important, ultimately purchasing designs lie in the hands of humans. Easy-to-read, informative, high-quality content is a Google ranking factor. Throwing some keywords on a poorly written page in an attempt to tick Google’s boxes is simply not a strategy that will work.Focus on providing useful information to your potential customers and you’ll reap the rewards. Anchor will never compromise on content. We also know what kind of content to publish and where for the best possible results. Exceptional content makes a powerful difference to your conversions like few other factors can. But you don’t need to bring a copywriter into your in-house team when you partner with Anchor.
Transparent reports
Do you want to participate in the SEO strategy of your business but find technical language confusing and off-putting?
At Anchor we like to keep things clear. Jargon and word salad is not our style. As your digital partner, we’ll offer you plain English reporting and guidance. Together, we’ll steer the ship to where you want to go.
Testing for the best outcome
Our ways of working are never set in stone. We have many tools and approaches and sometimes it’s clear that it’s time to try a different one.
If there’s a way to achieve better results, we find it. There are challenges involved with knowing what aspects of your website to tweak in order to test, and with measuring the results. Anchor can oversee A/B and multivariate testing that’s focused, intentional and doesn’t waste time or resources in the pursuit of what works.Extensive research and a thorough look at your website will allow us to observe what might be limiting your site’s potential, and come up with solutions. Drop us a line for Brisbane-based SEO services that will get you seen by the people who could benefit the most from your product or service. No secrecy or jargon, just straight talk and long-lasting results.
FAQ
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