News & insights

The eCommerce market has been growing exponentially alongside advancements in technology, and is expected to continue growing further. If you’re a retailer and you don’t already have an eCommerce site, it’s time to jump on the bandwagon. If you do already have an eCommerce site, it is imperative that your site be updated to include current search engine optimisation (SEO) and user experience practices.

Wireframes are essentially visual blueprints that serve as a skeletal framework to a webpage. They are created to arrange and organise elements on a webpage, including how interface elements and navigational systems will interact with each other. Wireframes are generally created by business analysts and user experience and visual designers, among others.

SEO is focused on developing and improving organic search engine results. SEO includes both technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.

Display Marketing, Targeted and focused campaigns are resulting in impressive conversion rates and huge boosts in audience and brand engagement.

Social media consumption is showing no sign of slowing down, well planned and executed Influencer marketing campaigns are proving a powerful strategy when approached correctly.

Unless Oprah has named your products one of her ‘favourite things’, and will continue to do so until your retirement, you need to put a lot of thought and effort into marketing an online store.

Google update their algorithms in excess of 500 times a year. Thankfully, the majority of these updates don’t have an earth-shattering impact on SEO. But every so often, something creeps in to give us digital nerds an acceptable reason to be up all night staring at screens.

The beautiful thing about digital marketing is that you can observe the footprints made by your customer’s journey to your site, and the movements they make once they arrive.