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News & insights
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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
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Branding
CRO
Design
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Google Ads
Marketing
SEO
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Strategy
Web Design & Development
Web Management
July 2, 2025
Marketing
Our Guide to Balancing Brand vs. Performance Marketing
Performance shows results now, brand makes them cheaper later. See how to split budget between the two, and how to measure the long-term half of it.
June 25, 2025
Web Design & Development
Tips on Creative Website Header Design
Your header carries navigation, brand and the first impression. See the layouts that work on mobile, and the choices that quietly cost you conversions.
June 18, 2025
SEO
Why Customisable SEO Reports Are a Game Changer for Agencies?
Standard dashboards bury the story. See why customisable SEO reports build client trust, which metrics to lead with, and how to structure the narrative.
June 11, 2025
Design
E-commerce Product Page Design & SEO Tips
A product page has to sell and to rank. See the layout, copy, image and schema choices that lift both, and the common mistakes that lose you the sale.
June 4, 2025
Design
Skeuomorphic Design: Create User Familiarity in Interface Design
Interfaces that mimic real objects feel instantly usable. See where skeuomorphism still helps, where flat design won, and how to blend the two well.
May 29, 2025
SEO
Our Best Tips for Writing SEO Copy Naturally
Keyword-stuffed copy repels readers. See how to write SEO copy that sounds human, covers the topic properly, and still gives search engines what it needs.
May 21, 2025
Marketing
Our Guide to Direct Response Marketing Strategies
Direct response asks for action now and measures it. See the offers, formats and copy patterns that work, and how to track them properly. Read the guide.
May 14, 2025
Web Design & Development
Our Tips for Reducing Cognitive Overload in UX
Too many choices stall a decision. See how to reduce cognitive load in your interfaces with clearer hierarchy, fewer options and much better defaults.
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