Social proof is the 2020 version of street credibility. It’s hard – dare we say impossible, to operate as a business and not have some sort of presence on Facebook, Linkedin and Google My Business. If your company doesn’t have a website or Instagram profile, does it really exist?
Digital platforms are here to stay. It’s about time for you to start leveraging their full potential and start building social proof by integrating them into your marketing strategy.
In this post, we’ll discuss what role social proof plays in customer relationship marketing and how your business can benefit from social currency. We’ll also share basic social proofing tactics that will get you off the ground and running in no time. And there’s more:
In today’s post we’ll cover:
- What is social proof?
- How can your business gain social currency?
- Ways in which your business can benefit from social proof