What’s the one thing that all successful businesses have in common? They continuously position themselves as the obvious choice in their customers’ minds and manage to create meaningful and long-lasting relationships. What distinguishes them from their competitors is a focus on relationship marketing with an emphasis on customer retention and loyalty.
In today’s post, we’ll discuss what these relationship marketing strategies look like and how you can use them to your benefit, too.
Here’s what we’ll cover in the first part of our relationship marketing series:
- What is relationship marketing?
- Why relationship marketing is so important in business
- Establishing trust through your relationship marketing efforts
- Crafting your relationship marketing strategy