Marketing Engine

Google Ads

In digital marketing, the better it looks, the better it works.

Doing business online is all about experiences – if someone can click or swipe away from your site in milliseconds, first impressions really count.
And if you want that user to come back again, the experience can’t just look nice, It has to work well too.

Explore

Why Google AdWords?

Pliable, measurable, powerful. With Google advertising you can track everything. And tracking is everything.

Calls, enquiries, web visits, conversions, sales – you have an accurate account of your return.

Unlike traditional marketing, you’re not paying to advertise to everyone. You’re paying to present your business to your ideal audience – those who are actively SEARCHING for what you’re offering.
And you only pay when they click.

The Anchor
approach

The perfect balance of a scientific and creative approach to data and analysis. That’s how we achieve results for our clients.

Research and model consumer behaviour and intent
Strategies for cost-effective bidding and buying
In-depth campaign and competitor monitoring and analysis
Transparent reporting and insights provided in plain English

Phrase 1: Create a Google
Adwords account

STEP 1

Sign up for a Google account.
Go to Google Adwords and click “START NOW”
Phrase 1: Create a Google
Adwords account

STEP 2

You will be promted to Google Ads Express to
create your first campaign. We suggest to skip
this step by clicking on “Experienced with
Goggle Ads”
Phrase 1: Create a Google
Adwords account

STEP 3

We also would suggest to skip this step to
finish the account set up and plan our first
campaign later
Phrase 1: Phrase 2: Set up
Campaign and Ad groups

STEP 4

Go to Campaign by clicking “Campaign” tap on
the left then click on the blue + to create new
campaign.
Phrase 2: Set up
Campaign and Ad groups

STEP 1

Go to Campaign by clicking “Campaign” tap on
the left then click on the blue + to create new
campaign.
Phrase 2: Set up
Campaign and Ad groups

STEP 2

Choose “Search Network” as your campaign
type. Then select your goal.
Phrase 2: Set up
Campaign and Ad groups

STEP 3

Give your campaign a name, choose location
options, language. Define your budget, bidding
and Ad extensions. Then click “SAVE AND
CONTINUE”.
Phrase 2: Set up
Campaign and Ad groups

STEP 4

Next, you will need to create your first Ad group.
Give it a name and enter keywords that you
want to target. Then press “SAVE AND
CONTINUE”.
Phrase 2: Set up
Campaign and Ad groups

STEP 5

Create Ad. You can do it by entering in the final
URL, headlines, descriptions and the display
period. Preview it, then you are all set.
Phrase 3: Enter billing,
information

STEP 1

Go to “TOOLS” on the top right corner. Click
“Billing & Payments” under “SET UP”.
Phrase 3: Enter billing,
information

STEP 2

This step is easy. Fill in the billing country,
customer info and payment method. Click
“SUBMIT” and we are all done!

Give it a try

Step by step guide to
setting up Adwords

Give it a try

Step by step guide to
setting up Adwords

With results and experience with clients like this: