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Contact Us
Facebook Marketing
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Facebook Marketing

Set your coordinates to successfully navigate the infinite
sea of active engaged faces

Explore

Facebook has
changed us

Social media has literally, globally changed the way we interact, socialise…and shop.

The top three industries on Facebook in Australia might surprise you;

Retail – 31 463 518 fans
eCommerce – 29 368 941 fans
Services – 21 915 552 fans
This data was derived from the total number of local fans on the largest 200 pages in Australia.

That’s a lot of potential customers. What percentage of that active pie would you need for your business to soar?

Facebook is a hive of people happily interacting with brands. Get your business in amongst the frenzy.

Our work works

More targeted, more thoughtful campaigns make for brilliant outcomes.
Our Process:
  • We get to know your business better than we know our own. The right message is critical
  • In depth industry, competitor and customer research and analysis – no stone left unturned
  • Construct an ultra-targeted audience list to lay the foundation of the campaign set up
  • Create and design advertising assets backed by our methodical research and analysis
  • Track and repurpose data and results, identify potential cross-channel opportunities
  • Retarget retarget retarget via a tiered campaign to nudge prospects gently down the funnel
  • A/B test landing page and ad variations. Even if it’s perfect, perhaps it could be better!
  • Step 1
    Visit business.facebook.com and log in to
    your account.
  • Step 2
    You will be promted to Ads Manager or click on
    the - Ads Manager Menu at the top left corner.
    Then select “Ads Manage” under “Create &
    Manage”.
  • Step 3
    Under “Campaigns”, click create.
  • Step 4
    Choose an objective for your campaign, then
    give it a name.
  • Step 5
    Enter your account info by selecting the
    prefered account country, currency and time
    zone.
  • Step 6
    Give your Ad Set a name. Then, you will need to
    choose where you would like to direct traffic.
  • Step 7
    You have two options in this phrase, create new
    audience or use a saved audience.

    To create new audience, you will need to specify
    your audiences’ locations, age, genger, language
    and connections.
  • Step 8
    Next, you will need to choose your placement
    and set your budget. Then click continue.
  • Step 9
    Select the facebook page that you want your
    business to be represented in your ad. Then,
    choose your preferred ad type.
  • Step 10
    Insert ad copy and ad image/ video then
    preview it. Lastly, click confirm to go live.

    You’re set up; but you are far from through.
    Track and analyse data carefully to get the most
    out of your campaign - the slightest tweaks can
    make a world of difference.
Give it a try
How to Setup a
Facebook ad

When you work with us

You’ll be assigned a dedicated content manager who will partner with you along the voyage. Our strategies are formed with cross-channel holistic advertising in mind, no linear in-box thinking. We put engagement first and data first too. You can expect full transparency across your account, with a clear view of where your budget is going. Your CM will keep you informed with regular catch ups and comprehensive (plain English) reporting.

When we’re all done celebrating the completion of a highly successful champaign, you retain full ownership of your ads, accounts and digital assets. It’s all yours.

Find out more
With results and experience with clients like this:
  • Our Success
    “I have nothing but praise for Colin, Joe and the Anchor digital team for their consistent hard work, passion, dedication and depth of knowledge that they have shared. From assisting in creating our brand, to AdWords, SEO, & social media planning; they are unstoppable.”
    Nathan Canilho
    General Manager Cryo Australia
    Succeed with us
    Our Success
    “I started working with Joe and his team this year to help launch Bridj; a new on demand public transport in Sydney. In the first few weeks of the campaigns we achieved downloads equivalent to our first three months of predictions. Since then we have seen exceptional results unlike any we have achieved in any other location. The team at Anchor are easy to deal with and responsive and truly are an extension of our internal marketing team.”
    Holly Hooper
    Head of Marketing Transit Systems
    Succeed with us
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    Australia & New Zealand
    Brisbane
    2 Warner Street, Fortitude Valley, Qld 4006
    t: 07 3036 0994
    e: info@anchordigital.com.au
    New Zealand
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    e: info@anchordigital.co.nz
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