Technical web development
Coding is more important than many people realise. The smoother and cleaner the dev work, the better the user experience. In a nutshell, superior technical development means incredible results for you.
Our mantra
Take a unique approach with us
No easy roads. If there’s a better way (and there almost always is) we find it.
Develop towards the bigger picture, your business goals.
Prioritise optimal site speed, usability and responsiveness.
Test, test and retest. Don’t assume it’s perfect – even when it is.
Continue to learn and innovate.
Coders need to develop themselves too.
UX and UI Analysis
It’s a methodical auditing process
- Learn about your objectives: The more we know about your business the more we develop purpose into every inch of code.
- Discover how you’re getting there: Only then can we deliver the perfect story to the perfect customer.
- Technical audits: Optimise and closely monitor site speed and mobile friendliness with every step.
- Deep dive visitor and engagement analysis. Build it and they’ll come, build it well and they’ll stay.
- Split test, adjust, improve CTA’s: Are your customers performing the actions we’ve asked them to?
- Conversion rate optimisation: A separate yet still UX complimentary data driven process. CRO streamlines your customer’s path to conversion; from browser to buyer.
UI is the vessel, the horizon and the deep blue. UX is the feeling you get as you cruise the waves, soak up the sun, and breathe the salty sea air.
Your Prototype
We partner very closely with you in the prototype development stage. You’ll receive detailed design mockups and development links for your comment, revision and approval.
- Our pre-prototyping process includes a comprehensive site wireframe – a visual guide to the framework of your website
- We decide on the colour palette, the fonts and style/s of imagery and media.
- We present your prototype and mockup pages in real time to welcome your feedback and questions.
- We can make live edits so you can see and feel the difference then and there
- Based on your feedback we work on revisions, changes and fine tuning
- Once approved it’s over to our developers to code with optimal speed and responsiveness in mind.
We love this process, and you’re with us every step of the way. Together we ensure your brand, products and/or services are portrayed accurately, with attention to detail; and strategically in line with your objectives.
Client presentation is one of the most important stages of development. It should be thorough, transparent, and overall…
a really great experience for you.
Development
We are a full service website development company.
Meaning, you don’t get tossed from one office to another and back again.
Our creatives fashion powerful content and design, our developers code it into the website. All of these functions are performed collaboratively in-house.
Our technical team is first-class.
A crew who make the impossible, possible.
Being innovative in code is their idea of fun.
Have you ever asked, “wouldn’t it be great if we could…?”
Well, now you can.
We have the tools, and the talented builders of the digi world.
- Ecommerce website design
- Custom websites and landing pages
- WordPress development
- Mobile or web apps
- CMS websites, you name it.
But most of all we develop to build long lasting client relationships.
Responsiveness
Is everything
Lightning fast speed and responsiveness on all devices is now critical. People and search engines rank speed and mobile friendliness very highly because they are major criteria for a positive user experience.
Google wants their customers to be happy with the answers they find. Slow non-responsive websites don’t make people happy. Soon they simply won’t appear in search results.
Our technical team are a high performance crew. We seek innovative ways to make your digital assets faster, neater, friendlier, better. It’s second-nature to code for the speed and efficiency that humans and bots expect.
Testing
You can’t improve anything without data. We use every tool in our kit to test, tweak and refine your site. Beautiful metrics and measurements allow us to track and analyse just about everything. Site security, forms, carts and CTA’s, page content, SEO, indexing, design, code and strategy…
Everything that contributes to the success of your website.
We ensure all systems are in place and efficiently integrated. With a thorough tailored setup, goals and conversions are accurate, data is properly filtered, user footprints are found and followed. Reports are detailed and crystal clear.
The Essentials:
- Google Analytics
- Google Tag Manager
- Search Console
- Google My Business
- and tons of ridiculously helpful (and expensive) software
PASS
Our Success
Nathan Canilho
General Manager Cryo Australia
Our Success
Holly Hooper
Head of Marketing Transit Systems
With results and experience with clients like this:
