Born out of tradition
The blood of a copywriter runs through the veins of a long history of advertising. People have been buying, selling and entertaining with writing for thousands of years.
Copywriter or Content Writer?
What’s the diff?
According to the rule book (whoever wrote that) this is the distinction:
- Content Writer – Writes to engage and entertain the audience
- Copywriter – Writes for the sake of selling in advertising or marketing
The Anchor crew like to challenge the status quo
Our writers are across the whole campaign. They research, think and write strategically. To successfully craft great sales copy in this ever-evolving space, you must have the ability to entertain, engage, inform AND sell.
Likewise, to produce great content you must have an end goal in mind.
The best man’s speech is selling something – a story, the happy couple, the charming wit of the loveable best man.
Copywriting is everywhere:
- Website Content
- Landing pages
- Social Media Content
- On and off site blogs and articles
- Script writing
- Brochures, advertisements and prospectus
- Direct response email campaigns
- Campaign sequences
Automated bots need their copy written.
With results and experience with clients like this:
General Manager Cryo Australia