Content Marketing

Copywriter or content writer? What’s the difference? Some say a content writer writes to engage and entertain, while a copywriter writes to sell products. If that’s the case, Anchor’s copywriters fall into both categories.

Simply adding a blog to your website is enough to boost your success. Companies that blog receive 55% more visitors than ones that don’t. Don’t have time to write a blog every week? That’s where Anchor can step in.

Our copywriters can grab people’s attention, represent your brand identity, amplify your voice, connect with consumers and communicate clearly and concisely.

The average person spends more than two hours a day on social media. No matter what kind of demographics you’re trying to reach, they are there. You just have to be on the right platforms and use the right strategies to reach them. Anchor can create for you a social media strategy with well-crafted posts in your brand voice that will entice users to engage.

Pay-per-click (PPC) advertising offers a 2:1 return on investment. It’s a powerful way to double your revenue. A combination of PPC and search engine optimisation (SEO) is a solid content strategy for reaching the top of Google quickly and staying there long-term. Yet there’s a skill to effective Google Ads. When you only have space to include a few words, it’s important to choose them well. Plus, the quality of your landing page is a major ranking factor for Google Ads.

As a full-service Brisbane-based creative marketing agency, Anchor can optimise your ad text, landing page and other elements in order to catch people’s attention and motivate them to click.

Anchor doesn’t just provide you with content. We can conceive a content strategy that underpins the whole campaign and charts where you need to go to reach your goals. If you have the destination in mind, we can chart the course with clear KPIs, metrics and planning that outlines what to post, when and why to make a great impression. From in-depth research to precise audience targeting to editorial scheduling that takes into account when certain markets are at their peak, we strategise with purpose and precision.

Infographics are an eye-catching, interesting way to clearly convey information with a combination of images and text. With the power to break even complex concepts down into easy-to-understand charts and graphs, infographics can make your content come across as more readable, shareable and credible.

People view articles with images 94% more than articles without, and original images showing people in real-looking situations perform best of all. Video is also a high performer, receiving more engagement than other forms of content and allowing audiences to better retain a message than text alone. That’s why, as a full-service creative marketing agency in Brisbane, Anchor’s content marketing services include photography, film and video. It’s not just about spicing up your content to make it look more interesting, it’s about what engages Internet users and leads to more conversions for your company.

If you find yourself at a loss for words, help is at hand. Anchor is a full-service creative marketing agency in Brisbane with extensive content marketing experience and a passion for content that connects with an audience. Focus on running your business and allow us to spread the word.