Attune Hearing Case Study | Anchor Digital

Attune Hearing

SEO

google ads

Content Marketing

Consulting

Attune Hearing is Australia's largest independent and accredited hearing healthcare provider. As a part of Amplifon, the global leader in hearing care retail, Attune engaged our services to develop a comprehensive digital marketing plan that would complement their recent site launch, drive national brand awareness, and increase online patient bookings and enquiries.

“From the first point of contact, it was clear that Anchor not only had the technical capabilities but also the creative strategy required to take a campaign to the highest possible level. The Anchor team became part of my business and understood everything down to the last detail to best execute my strategies and understand my clients. With this approach, the campaigns have reached ROI. I did not think it was possible.”

Lachlan Stevens, National Marketing Manager, Attune Hearing

The Challenge

Attune is a unique business with an exceptional value proposition, but they faced some of the more common marketing challenges. When they launched their new website with the help of a local agency in 2019, digital marketing, unfortunately, stayed an afterthought. Most significantly, they were struggling to design and implement effective campaigns for their target customers and craft messages that would most resonate with the audience.

The Solution

Initially, Attune engaged Anchor’s SEO and Google Ads services, later we took over web maintenance, social media advertising and provided consulting services. After a comprehensive workshop with the Attune team, we identified the most suitable digital advertising platforms and necessary website improvements. Our onboarding strategy tied in marketing channels for both lead generation and brand awareness, which meant driving targeted traffic to the website through paid, social and organic channels.

SEO

Over the past three years, SEO has become a key factor in our partnership with Attune. Starting with a technical website audit, we made significant changes to the site’s UI and UX design to bring it back into brand alignment and support our content efforts. Our articles focused on hearing healthcare and problems commonly faced by those with a hearing impairment. We published eight articles per month (two per week) that focused on targeting three keywords to boost rankings on SERPS. Through blog articles, many keywords are now ranking at number one on the first page of Google. We’ve had a lot of success with articles, with one of the most notable receiving 1.3 million organic page-views since its publication in February 2020.

As well as publishing articles on the website, we also shared them on the relevant social media platforms. In combination with authority-driven backlinking, this ensured greater visibility on search engine pages, which meant more patients coming to Attune’s website and booking hearing tests. Today, our aim is to increase site traffic by 30 per cent per quarter.

PPC Marketing

For Attune, our goal was to build awareness online while promoting the content we were creating - driving brand authority on all fronts. A Facebook engagement campaign helped us raise brand awareness and reach previously unengaged audiences. Google Ads provided maximum visibility across all B2B & B2C services Attune offered. Targeting top-performing locations with search ads and using display remarketing to follow the target audience across channels, our PPC efforts were critical to generating more traffic and qualified leads.

The Result

In the first month alone, we increased leads by over 360 per cent, hitting an all-time record.

Tying together multiple channels into one strategy, we improved on overall conversions. We generated 63 inquiries in May 2019 alone. Previously, Attune never recorded more than 35 enquiries in a single month.

Fast-forward to 2021 and the results speak for themselves.

1054

Increase in Organic Traffic YTD 2021 vs 2020

1,111

Increase in New Users

3,442

Increase in Blog Article Views YTD 2021 vs 2020

91.23

Increase in Goal Completion

/ project

Attune Hearing

The Challenge

The Solution

SEO

PPC Marketing

The Result

Next project: Brizvegas