Over the past three years, SEO has become a key factor in our partnership with Attune. Starting with a technical website audit, we made significant changes to the site’s UI and UX design to bring it back into brand alignment and support our content efforts. Our articles focused on hearing healthcare and problems commonly faced by those with a hearing impairment. We published eight articles per month (two per week) that focused on targeting three keywords to boost rankings on SERPS. Through blog articles, many keywords are now ranking at number one on the first page of Google. We’ve had a lot of success with articles, with one of the most notable receiving 1.3 million organic page-views since its publication in February 2020.
As well as publishing articles on the website, we also shared them on the relevant social media platforms. In combination with authority-driven backlinking, this ensured greater visibility on search engine pages, which meant more patients coming to Attune’s website and booking hearing tests. Today, our aim is to increase site traffic by 30 per cent per quarter.