Branding with Anchor Digital
Developing a powerful visual identity is much more complex than designing a logo. Your business deserves more than whacking an emblem and tagline together. There is an involved discovery process behind the creation of a killer branding guide.
Clarity on brand values. Put into words what your company represents and how you’d like to be remembered. Identify clear purpose by outlining the problems you solve.
Find your place in your niche. Not just where you fit; but where you shine. We study your competitors closely to ensure you’re truly unique and on-trend.
We become your target. We discover where they hang out in life and online, and explore their interests and dislikes. Your branding will not only appeal to them, it will speak to them.
We get to the heartbeat of your business. Your goals and expectations and the people behind the pitch. Your valuable insight helps our creative team express your brand personality.
Your Anchor partners spend time at your place of operation. Your HQ gives us the optimal perspective and understanding of your day to day. Then, let the brainstorm begin.
Your logo must present perfectly across all digital channels as well as traditional print and promotional marketing. Every element is designed to complement and visually enhance your brand, wherever it is seen.
Although it’s creative, brand design is thoughtful and methodical. It’s an illustration of strategic planning and research. To dissect and portray your narrative, offerings, vision, style and goals in their most simplified form takes talented designers. Our team are first class. While they make it look easy, it’s anything but.
Choosing the hues in which to present your brand to the world is more important than you might think. The psychology of colour in business is fascinating.
Colour can quickly and subconsciously influence purchasing decisions and a customer’s attitude towards a product or brand. Colour evokes feelings – it’s well worth the time and research to ensure you’re putting out the perfect palette.
Red feels: Alarmed, anger, danger, passion, energy, urgency. Physically the colour red can increase your heart rate…interesting.
Blue feels: Trust, stability, loyalty, calm, tranquility, focus, corporate. Will you stand out in blue, or is it overused?
Yellow feels: Fast, sunny, bright, fun and happy. Except if your target market is in Egypt – there it’s the colour of mourning.
Font styles are as subliminally powerful as imagery. It’s not a case of pick a font, any font. It can actually take hours – even days to experiment with stroke and type variations that will perfectly compliment your brand across all marketing materials.
Typography is expressive and has a personality of its own. It can be corporate, playful, feminine, edgy, grunge, modern, classic, or downright childlike.
Your fonts have an important job in delivering your content and message. They are a team member. It’s critical that they have the right character traits and attitude.
We carefully construct a visual identity guideline so you can see and feel how your customers will respond to your brand. Mock-ups are presented in the channels and mediums relevant to your business. They can be in the form of stationery, website or blog content, promotional items or catalogues.
We love showing off a freshly developed brand. It always feels like an exciting new beginning, and we look forward to seeing it splashed everywhere in the very near future.
Tone of voice and messaging is equally as important as having a spectacular visual identity.
This is one of the most critical elements for positive perception, brand recognition and consistency. The not-so-silent achiever.
Customer perspective: Identify what’s important to your customers so your messaging can speak to their needs.
Company perception: What do your employees think your core values are? How do they think your offerings are unique and valuable to customers?
Market positioning: Where do you sit in the marketplace, and what makes your business the better choice over your competition?
Through our meticulous processes we help you sound out the voice of your company’s underlying beliefs and values, and make it crystal clear.
Your voice is how you deliver your promise to your customers. It has to meet their expectations.
When your message is strong and cohesive on all forms of marketing communication, consumers gain confidence – you’re building a strong and trusted brand. The best foundation for success.
With results and experience with clients like this:
General Manager Cryo Australia
Head of Marketing Transit Systems