For brands, increasing website traffic is an ongoing challenge and an area that requires continual testing and strategising. According to 61% of marketers, their biggest challenge is generating new traffic and leads.
Social media is one of the main ways for brands to attract new customers. Almost 60% of the world’s population uses at least one social media platform to communicate regularly, and there’s a platform (or two or three) to suit every brand. Whether your products and services are made for the Gen Z Instagram user or the LinkedIn professional seeking new business connections, using social media to drive website traffic is a strategy you need to adopt.
Anchor Digital knows all about how the right strategy can drive social media traffic to your website. Here are our tips for getting more website traffic using the power of social media.
Why Drive Social Media Traffic to Your Website?
The average person spends about two hours and 23 minutes per day on social media. Platforms like Facebook, LinkedIn, Twitter/X, and Instagram give brands a free (or extremely cost-effective) way to connect with their target demographic, increase brand awareness and drive sales. On Instagram, for example, 90% of users follow at least one business.
Even more important than your social media presence is your official website, which needs to be helpful and well-designed to showcase your professional credibility. The better your website and the more traffic it receives, the more exposure and sales your brand gets. Having a website is essential these days. Your competitors certainly have one. However, only a well-optimised, responsive website with a quality user experience will help you truly stand out.
Using social media to drive website traffic lets you attract new visitors affordably and easily. Your potential customers are likely using it to make decisions, even if you run a restaurant, it’s common for potential diners to check your Instagram account first, so they know what to expect. Increasing social media traffic to your website is an easy way to appear more trustworthy and credible from the first moment of contact.
Tips for Increasing Website Traffic through Social Media
Here are some of Anchor’s tips for using social media to drive website traffic:
Put a link in your bio
It’s a simple move but an effective one. Add a link to your website in the bio of your Instagram, Facebook or other social media page so users who come across your account can click straight through to it. It’s easy to edit your bio from the main page of your account, and the character limit in most bios makes it even more important to use that space to encourage action.
Add a link to your story
Facebook and Instagram Stories are features on both platforms that allow you to share brief updates that vanish after 24 hours. You can post a story to both Facebook and Instagram from the same accounts centre. Because both followers and visitors are fond of looking at Stories, a well-timed link in your latest update can lead fresh traffic to your page.
Use a call-to-action
There are plenty of places in a social media post where you can include a call-to-action (CTA) encouraging users to navigate to your business website: ads, post captions, images, and videos. A CTA gives users direction so they know where to go to make a purchase or take the next step in the process. Without one, there’s a good chance they will navigate elsewhere and find a site with a simpler sales funnel.
Use Facebook Ads and PPC
When done right, pay-per-click (PPC) has an average 200% return on investment (ROI). Similar to Google Ads, Facebook Ads and Instagram Ads make PPC easy and give you total control over your campaign. These platforms also allow you to A/B test your campaigns to see which strategies are most effective, and collect in-depth information and analytics on your followers and how they engage.
Make the most of user-generated content
Authenticity is an important quality for any successful brand, and user-generated content (UGC) is one of the most cost-effective ways to build it. Asking your followers to share stories, photos, and videos related to your brand helps build up a trustworthy reputation while creating fresh and lively new content to use in your posts and blogs.
SEO optimise your social media profiles
Incorporating best practice search engine optimisation (SEO) into your social media profiles, as well as your website, improves user experience and enhances your brand’s authority. It also helps to increase your sales and leads. Even the seemingly small things, such as an eye-catching profile picture or the use of keywords popular on that particular platform, can make a big difference.
Promote your content on social media
Producing great content is just the first step. You need to put your work out there, and social media provides the perfect platform to do so. Choosing the right platforms depends on the nature of your business: the visual nature of Instagram makes it the perfect place to showcase new products. At the same time, authentic and conversational content shines on Facebook.
Make sure your website is well-designed
The goal is for users to click through to your website from your social media page, so your website can’t be a letdown. A well-designed website makes you more memorable and makes the users’ journey down the sales funnel an easier one. A badly designed website will push visitors away, even if they could benefit from your products a lot.
Post regularly and consistently
Keep a social media calendar with scheduled updates and regular planned campaign roll-outs. It’s much more effective than posting sporadically and makes it easier to track your stats and gauge how effective your posts are.
Keep up with the trends
Social media trends come and go, but you can benefit by taking advantage of them while they’re here. Use social listening, keep an eye on what your competitors are doing and seize the moment before it passes.
Build Your Website Traffic with Anchor Digital
When you need a little help using social media to drive website traffic, Anchor is the 360-degree marketing and advertising partner that will get you liked, shared and talked about. Our full-service approach keeps all solutions and strategies, including your social media and website, under one roof.
As a social media advertising agency, our cross-functional team tackles every aspect of promoting your brand on social media and beyond, from the moment customers first hear about you to the moment of purchase. We can craft a personalised social media marketing strategy that helps you break through the noise and manage your social media strategy on an ongoing basis.
As a web design agency, we can make sure potential customers are impressed with what they see when they get to your website or landing page, and motivated to make a purchase. More than a user-friendly website, Anchor will give you a calling card that puts you ahead of the competition, with a focus on both aesthetics and functionality.
To get started driving more social media traffic to your website, call 1300 971 392, email info@anchordigital.com.au or contact the Anchor team online.
