As the biggest search engine on the internet, one of the main goals any business should have is to have their website at the top of Google Search results.
There are many ways your business can be at the top of Google Search engine page results, and one of them is Google Ads.
Setting up and running Google Ads campaigns can take a lot of work, so what happens if you don’t have the time to do so? That’s where we come in.
As a Google Ads agency, we handle everything from start to finish. So, if you’re looking for Google Ads specialists that can help you achieve your goals, continue reading.
What is Google Ads?
Google Ads is Google’s paid advertising platform that falls under a marketing advertising channel known as pay-per-click (PPC). PPC advertising is where you (the advertiser) pay a certain amount per click or impression on an ad.
Every time you search for something in Google, you see ads pop up. It’s easy to identify them as they are usually the first results you see with “Ad” next to them.
However, there are many different types of Google Ads, with search ads being one of them. The other ads include
- Google Display Ads: These campaigns appear on the Google Display Network - a collection of third-party websites that serve Google Ads. These ads can be text, image, video or rich media format.
- Google Shopping Ads: These types of Google Ads appear on the regular SERP and the shopping tab.
- Google Video Ads: Since Google owns YouTube, Google video ads show up on YouTube. You can create video, text or display ads that appear before or during videos or elsewhere on the video platform.
- Google Performance Max Ads: If you want to advertise on all of Google’s networks, then Performance Max Ads are the way to go. Google Performance Max Ads allow your ads to appear on SERP, Google Maps, YouTube, Gmail and Discovery networks.
Benefits of Google Ads
Now that you know more about Google Ads and the different types of ads available, what are the benefits?
Google’s huge reach
It’s no secret that Google is the most used search engine in the world. But did you know that Google is so big that it has elevated its status from a brand to a verb?
If you look in the Oxford English Dictionary or the Merriam-Webster Collegiate Dictionary, you’ll find a definition for “Google”.
What do you do when you have flu symptoms but aren’t sure? You Google it.
What do you do when you want to find a new restaurant in your neighbourhood? You Google it.
Want to know if there’s a way for your business to land at the top of search results faster? You Google it.
It’s estimated that Google receives 99,000 search queries every second, 8.5 billion searches per day and two trillion searches per year. This is a huge number compared to Bing’s reported 900 million daily searches.
Due to the massive number of searches Google receives daily, you can have peace of mind knowing that your ads will do exceptionally well on Google.
Extensive targeting capabilities
When you utilise Google ads, you can take advantage of the extensive targeting capabilities.
With Google Ads, you can bid on broad and long-tail keywords to target potential customers at different consumer journey stages.
For example, bidding on a broad keyword search term such as “Google Ads” will target potential customers at the earlier stages of their customer journey.
Or, you could target long-tail keyword search terms such as “Google Ads management agency in Brisbane”. By doing this, you’re targeting people looking for exactly what you offer. Research has shown that people who put long and specific keywords into search engines have more intent, and intent is what makes the people you reach on Google Ads so valuable to your business.
Leverage the audience’s intent
Does it ever feel like Google knows more about you than some of your closest friends? There’s a reason for that.
Google’s algorithms can detect user intent and serve them exactly what they need.
For example, when browsing social media, you intend to see your friend’s latest holiday or baby pictures, not to be advertised to. When searching Google, on the other hand, you’re looking for something specific. Therefore, as a business, you can target users looking for a product or service that you offer through Google Ads.
Full control of your budget
Bidding for and winning a click for a specific keyword can sometimes cost businesses hundreds of dollars. For example, if you’re bidding for insurance keywords in Australia, you’ll pay the highest cost out of all industries.
However, most keywords don’t cost a lot of money, and one of the many benefits of using Google Ads is having complete control over how much you spend.
When you set up a Google Ads campaign, you can target specific keywords, assign the number of bids and set daily budget limits so you’ll never exceed your budget.
Faster results than SEO
While search engine optimisation (SEO) is still the backbone of a lot of highly visited sites, it can take months, even years, for your website to be seen at the top of search results.
However, when you start using Google Ads, you’ll notice results quicker than with SEO. Sometimes, you’ll see results in as little as three months with Google Ads.
Reasons to Hire a Google Ads Agency
If you want to attract more leads and conversions and scale your business, working with a dedicated Google Ads agency is the way to go.
Here are the many reasons to hire a Google Ads management agency such as Anchor Digital.
Experts in the industry
At Anchor Digital, our Google Ads specialists are specialists for a reason. While you may know the ins and outs of your industry, do you know all of the best practices of Google Ads?
When you hire a Google Ads agency to increase brand awareness, drive leads and conversions and scale your business, they bring much perspective and experience.
Our Google Ads specialists are on top of all the trends, so when a new update or trend arises, we can implement it without wasting your ad budget.
We understand that every business is unique, so when you work with us, we’ll create a customised Google Ads strategy to meet your needs.
Whether you want to utilise Search Ads, Video Ads, Display Ads or all of them, we’ll create a campaign to meet your goals and needs.
Regular performance reports
Our Google Ads specialists will provide regular performance reports so you can see the results of our work on your campaigns.
By receiving regular reports, you can see your campaigns' success and if you want to increase or decrease your budget.
Scale your campaigns
When you hire a Google Ads management agency, we can easily scale your campaigns up or down depending on your needs.
For example, you can start with a small budget campaign and gradually increase your ad spend when you see results improve.
Leverage Google Ads with Anchor Digital
If you want to increase brand awareness and conversions and scale your business quickly, why not try Google Ads?
Running a business can be stressful, especially when you add advertising to the mix.
If you’re looking for an experienced Google Ads agency to hire, look no further than Anchor Digital. Our experienced Google Ads specialists are dedicated to helping you achieve your business goals.
If you’d like to learn more about how we can help your business through Google Ads, drop us a line.