In a time where digital presence is synonymous with brand identity, ensuring the safety and integrity of online advertising spaces has become paramount. Meta, formerly Facebook, has taken a significant step forward in this direction by upgrading its suite of tools designed to help brands protect their intellectual property and prevent unauthorised use.
Introducing these enhanced tools signifies Meta’s commitment to fostering a safer, more reliable advertising ecosystem, addressing longstanding concerns over brand safety, copyright infringement and inappropriate content.
These updates include an updated Brand Rights Protection suite that identifies replicas in product listings and a new Intellectual Property Reporting Centre where brands can submit complaints to Meta.
This article dives deeper into the new improvements of Meta’s Brand Protection Tools, how to protect your businesses with those resources, and the best way to advertise on social media safely.
Introduction and Improvements of Brand Protection Tools
Brand Rights Protection
The new and improved Brand Rights Protection service provides brand owners with enhanced tools to monitor and respond to misuse of their trademarks. The service includes improved capabilities, such as more accurate matching algorithms, saved searches and an expanded library, which enables brands to identify and report infringements and impersonations easily.
The types of content brands can report include
- Facebook or Instagram ads
- Facebook or Instagram posts
- Facebook Pages, profiles or Groups, Instagram accounts
- Shops and Facebook Marketplace
So, how can you report infringements or impersonations through Brand Rights Protection?
- Search for content that misuses your intellectual property or impersonates your brand.
- Send Meta your request to take down the content.
- Use reports and metrics to track the results of your takedown request.
A new key feature that comes with the updated Brand Rights Protection is cross-surface searching. This allows you to search simultaneously across multiple platform areas, such as ads, accounts, and posts, eliminating the need to search for the same thing over and over.
Intellectual Property Reporting Centre (IPRC)
Meta’s new Intellectual Property Reporting Centre improves the process for reporting IP rights violations. It allows rights holders who log into a Facebook, Instagram or Business Manager account to save account information and reporting history to streamline the reporting process and to easily track and manage their reported cases.
If you believe content on Facebook or Instagram is violating your copyright or trademark rights, you can log into the IPRC to submit and track your IP reports.
Rights Manager
Meta has also updated Rights Manager with new features to help rights holders better manage and protect their image content. The update has introduced capabilities such as automatic blocking of unauthorised image use, adding ownership information and calls-to-action directly on images, and enabling actions on multiple images at the same time.
Through this update, those who own rights to images will be able to enforce their rights across a broader range of content more proactively.
Meta Resources For Business Protection
Accompanying the tool upgrades and introductions, Meta is rolling out new resources for business protection, including upgrades to existing tools and a new “Protecting Businesses” section on the Meta for Business website.
This new section offers guidance for companies to protect their business, such as
- How to develop strategies for brand protection
- How Meta protects your business through policies
- How to monitor for harms, such as IP infringement
- How to use different tools to report and resolve issues
Beneficial Tools for Advertising on Facebook
It’s no secret that there are many advantages to advertising on Facebook and social media, such as
- Increased brand awareness
- Improved brand loyalty
- Higher conversion rates
- Low cost
- User-friendly interface
- In-depth analytics
One of the most beneficial tools to advertise on social media is Facebook Ads, and with over three billion active users, not advertising on Facebook means you’re potentially missing out on a lot of leads and conversions.
You’ve heard of Google Ads, which target specific groups of people to draw them to a business’s website, but when it comes to detailed targeting, Facebook is almost unparalleled. Due to the platform knowing so much about its users, it uses that information to help advertisers reach the right people with the right message.
So, how do you use Facebook Ads? You can promote
- Your page
- Posts on your page
- Actions users took
- Your website itself
Much like Google Ads, there are also several different ad formats to choose from, such as images, videos, carousels and collections. Once you’ve created your ad, set a budget and bid for each click or thousand impressions that your ad will receive. After submitting your ad, it will then show up in users’ newsfeeds.
Effective Social Media Advertising with Anchor
Through Facebook Ads, marketers can reach a total potential audience of over three billion, so why wouldn’t you utilise the tool?
With Meta’s new updates surrounding intellectual property rights and infringement, it’s never been easier to market your business on Facebook without the threat of being copied. And, if you believe someone is copying your business or ads, it’s never been easier to report it.
However, if you’re not sure how you can utilise Facebook Ads to its full potential, look no further than Anchor. Our social media marketers are experienced and passionate about increasing your brand’s potential and awareness through Facebook marketing.
If you’d like to learn more about Facebook Ads or how we can boost your leads and conversions through social media marketing, drop us a line today.
