Wherever your business is in its SEO journey, Google ads can help you drive more users to your website.Both new and established businesses can benefit by encouraging your target market directly through your virtual doors using Google Ads.
For anyone weighing up whether organic or paid ads are suitable for you or simply want to find out how Google ads can help convert sales for your online venture, join us to find out more.As one of Brisbane's leading digital agencies, we can help you to find the most effective ways of using Google Ads to drive traffic to your business.Here are some of our best tips on how to use Google Ads to drive traffic to your business:
1. Choose the Right Keywords
When you create a Google Ad, you need to choose the right keywords. These are the words or phrases that potential customers will use to search for your products or services. You can use Google’s Keyword Planner tool to research which keywords are most relevant to your business. When choosing keywords, make sure you also consider how much competition there is for that keyword.
2. Write Effective Ad Copy
Your Google Ad needs to be well-written and effective to persuade people to click on it. Your ad copy should be clear and concise, focusing on the benefits of your product or service. Make sure you include a call to action, such as “click here to learn more.”
3. Choose the Right Ad Format
Google offers a variety of ad formats, so you’ll need to decide which one is right for your business. The most common types of Google Ads are text ads, image ads, and video ads. Text ads are the simplest and most effective type of ad, so they’re a good choice for most businesses.Image ads can be effective, but they’re best used alongside text ads.Video ads are more expensive and should only be used if you have a high-quality video that will grab people’s attention.
4. Target Your Ads Correctly
Make sure you target your Google Ads correctly. You can target by location, language, demographics, and interests. Targeting by location means you can ensure that your ad is only shown to people in the areas you want.For example, if you’re a local business, you wouldn’t want your ad to be shown to people outside your city or town.You can also target by language, which is important if you have a multilingual website. Demographics are another way to target your Google Ads. You can target by age, gender, and parental status.Interests are a great way to target potential customers who may be interested in your product or service. For example, if you sell running shoes, you could specifically target people who have shown an interest in running or fitness.
5. Use Negative Keywords
In addition to targeting positive keywords, you can also use negative keywords.These are words or phrases that you don’t want your ad to show up for. If your ad shows up for keywords that you don't want, it can waste your ad spend and negatively affect your click-through rate.You can add negative keywords at the campaign or ad group level.To add them, go to the Keywords tab and click on the negative keywords tab. Then click on the + add negatives button.Negative keywords can be single words or phrases. For example, if you sell women’s fitness clothes, you might want to add the word “men” as a negative keyword. This way, your ad won’t show up when someone searches for “men’s fitness clothes.”You can also use negative keywords to exclude certain groups of people. For example, if you’re selling a product that’s only available in Australia, you can add “international” as a negative keyword.Google Ads also offers a tool called Google Keyword Planner that can help you find negative keywords. To use it, go to the Tools tab and click on Keyword Planner.
6. Set a Budget
Google Ads allows you to set a daily budget for your ad campaigns. This ensures that you don’t overspend on your advertising. If you have a lower budget, then make sure you set a lower bid, so your ad is less likely to be shown.Setting a budget for Google Ads will ensure that you don’t overspend, but it will also mean that your ad may not be shown as often, so bear that in mind when considering how much you want to spend.
7. Monitor Your Results
Once you’ve started running your Google Ads, monitoring your results is important. Google Analytics can help you track how many people are clicking on your ads and visiting your website.Track your click-through rate (CTR) and conversions. Adjust your campaigns as needed to improve your results. You can also use Google AdWords to see how your ads are performing.Google Ads can be a great way to drive traffic to your website and grow your business. By following these tips, you can make the most of Google Ads and get the results you want
8. Make Sure Your Ad is Relevant and Useful
Google Ads allows you to create relevant and useful ads for your target audience. This helps ensure that people who see your ad are more likely to click on it and visit your website.
9. Consider Using Google AdWords Express
Google AdWords Express is a simplified version of Google Ads designed for small businesses. It is an easy way to get started with Google Ads without spending a lot of time learning the ins and outs of the Google Ads platform.
10. Test, Test, Test!
Testing is important for any marketing campaign, and Google Ads is no exception. Try different versions of your ads to see what works best. Also, ensure you test different keywords to see which ones generate the most clicks. When you run a test, use Google Analytics to track your results. So you can see which ads are generating the most traffic.
11. Google’s Remarketing Feature
Google’s remarketing feature allows you to show ads to people who have previously visited your website. It’s a great way to stay top of mind with potential customers and generate repeat traffic.
12. Use Google’s Display Network
Google’s Display Network reaches millions of people across the web. You can use this network to show your ads on websites related to your business or products. This method is a great way to get in front of potential customers. Those who may not be searching for you specifically – but are interested in what you have to offer.
13. Use Google’s Search Network
Google’s search network is the most popular way people use Google ads. When someone searches for a keyword that you’re targeting, your ad may appear at the top of the search results. This is a great way to get in front of potential customers specifically looking for what you have to offer.
The Bottom Line
Google Ads can be a great way to drive traffic to your business. By using the tips in this article, you can get the most out of your Google Ads campaign and see results that will help you grow your business.Try also heading over to Google Ad’s checklist to ensure you have everything in place to launch your Google Ad campaign. For more information, get in touch with one of our expert teams to see how we can help.