More and more companies are focusing their SEO strategy and efforts on providing good, helpful written content for their existing and potential customers. With Google’s requirements increasingly aimed at informative, well constructed, and genuine content, many Australian entrepreneurs now realise the power of optimising blog posts. As one of Brisbane’s leading digital and creative agencies, we understand the benefits of ensuring your blog posts are the best they can be and how to optimise content for SEO.Join us and discover more about why you should give your readers the help they need.
Why Should I Optimise Blog Posts for SEO?
Here are some reasons to ensure you are reaping the benefits of optimising blog posts.
- Improves online visibility
- Builds credibility with Google
- Boosts customer loyalty
- Strengthens reputations
- Helps to build your brand
- Stand out from the competition
- Contributes to authentic linking
- Generates leads
- Attract new visitors to your site
- Converts new customers
Read on to find out more detail about some of these critical factors.
Improves online visibility
Marketers who know the value of an SEO strategy and understand how to optimise content will significantly increase their website’s visibility. It stands to reason that if your customers can’t find you, they will simply navigate elsewhere when searching.By understanding the benefits of optimising blog posts, your site will increase rankings and have a greater chance of being seen. Potential customers searching Google will more likely see your offering in the search results, click and interact. Fully optimising blog content means Google will position your website as the most relevant source to answer your potential customers' queries. This can increase the chances of them following up with a sale. Adding regular, fresh content gives your audience every reason they need to come back to your site for research purposes before adding your product or service to their cart. Crucially it also means Google can crawl and index those new pages contributing to ranking.
Builds credibility with Google
Google is most likely the search engine that will direct your customers to your website. So it's crucial to give Google bots and crawlers the right type of content.The much-used adage that ‘content is king' is never more significant than when optimising blog posts. But, there remains a fair amount of mystery around what Google specifically looks for in that content and how they determine what should rank high in their results.
However, Australian entrepreneurs writing quality content and answering the types of questions asked by their target audience will have a head start. Creating engaging content and ensuring it ticks SEO checkboxes is one of the first steps in ranking highly with Google. It will also ensure that your customers find you and ultimately convert into sales.
Stand out from the competition
In any business, it’s important to stand out from the crowd. When current data suggests that content marketing revenue is predicted at a staggering 66 billion US dollars in 2022 and set to double by 2026, it's worth making sure your blog content is fit for purpose and in the race. Building a robust SEO strategy relating to blog posts, first and foremost, will help to drive more organic traffic to your website.With fierce online competition, standing out from competitors is one of the main benefits of search engine optimisation.
Search engines will usually be where the most online traffic originates, which is valuable leverage for customer conversions and your bottom line.Potential customers will likely be directed to the competition if you are simply creating content not backed up by a blog SEO strategy.
Boosts customer loyalty
Recent research from Blogger.com found that the truth is many online entrepreneurs offering products and services are failing to take advantage of the marketing potential that blogs provide.It’s surprising that a staggering 65% of businesses that have blogs have failed to update them in the past year. So although most marketers understand the value of retaining customers, there is enormous potential going to waste for those who don’t understand the benefit of optimising blog posts. A robust customer retention rate should always be a priority for any business, big or small.By concentrating on a great blog content SEO strategy, your customers understand you are offering consistently good content that contributes to building trust and loyalty. A buyer journey that puts the customer needs as the focus and optimising SEO content will keep your customers returning.
Strengthens reputations
In a highly competitive online world, customers need to trust you and your brand. With some sites opting for adding spurious and irrelevant backlinks and fake reviews, it can be difficult for customers to get the authenticity they need before purchasing. Fortunately, Google crawlers do have a handle on this. This means that blog content written by experts on a subject transparently and authentically is far more likely to appeal to Google.
In turn, they will direct customers to sites that have understood the value and benefits of search engine and blog content optimisation. Having a head start in the authenticity stakes will ensure customers understand your product or service is backed by Google trust. This can help to boost customer retention. Converts new customers
Conversion rates from clicks to purchases are making steady progress year on year, according to experts. So, optimising blog posts should be a priority for Australian entrepreneurs who want to keep ahead of the game.Knowing your audience and their pain points can help shape your blog's SEO strategy. It’s important to answer important questions your audience is searching for. Being fully aware of the problems and challenges your customers face means understanding the profile of a typical customer to guide the blogging process. The theme, tone and overall style should have your customers at the forefront of the content. This way, enquiring customers will more seamlessly convert to paying customers.
In Summary
For business owners in Brisbane and across Australia creating written content, it’s crucial to create regularly updated, fresh customer-focused content. Relevant content, targeted and optimised for search engines.Understanding the benefits of a rigorous SEO content optimised strategy can help your business vision come to fruition. For more information on how we can help develop your content plan and ensure it’s fulfilling its real potential, get in touch with one of our expert SEO strategists to discuss how we can help.
